By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    employees brainstorming in office
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    4 weeks ago
    Stella Zhu
    How AI is Disrupting Advertising Production and Creatives
    1 month ago
    Latest News
    How conversational commerce benefits marketers
    15 hours ago
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 days ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    6 days ago
    How retailers can prepare for the rise of Gen Zalpha
    1 week ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    7 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    5 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    5 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    employees brainstorming in office
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
    Andy See
    Marketing in Asia Presents an Exclusive Interview with Andy See, Founder and Managing Director of Perspective Strategies
    2 weeks ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    4 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 days ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    6 days ago
    How retailers can prepare for the rise of Gen Zalpha
    1 week ago
    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time
    2 weeks ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Marketing The Young Leaders Of Today And Tomorrow
Share
Sign In
Notification Show More
Latest News
SingaporeAI Week
100+ Events, From Prototype to Product: SuperAI’s Singapore AI Week (16-22 June) Unites the Global AI Ecosystem
Press Release
Sangeeta Mudnal
How conversational commerce benefits marketers
Branding Marketing
Tahlia Phillips and Chantelle Schmidt
Vinyl Media Announces Tahlia Phillips as Head Of Publishing
Press Release
3Particle Launches XyperReal Stage
3Particle Launches XyperReal Stage – Malaysia’s First Virtual Production Research & Innovation Centre
Press Release
Olga Zanetti
SodaStream Australia appoints Olga Zanetti as Managing Director
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > Feature Stories > Marketing The Young Leaders Of Today And Tomorrow
Feature Stories

Marketing The Young Leaders Of Today And Tomorrow

profile
Last updated: 2024/08/26 at 7:42 PM
OYAGSB UUM
Share
4 Min Read
photo of people leaning on wooden table
SHARE

Author, Noor Sulastry

Sometimes I have been thinking whether the subject of marketing can fit in social science discussions. Well, I came across with a study entitled Reframing marketing as a social science: A look back at the Special Session in Dublin.

In this study, Layton the author, mentioned that the debate as to whether marketing is a science, or perhaps a social science, is of social standing. It has however been put to one side by the need to respond to the growing needs of marketing managers. It is now timely to think again about marketing, re-framing it in a systems setting, and linking it to the increasing urgency of informed policy responses to system wide, often global issues.

A change like this will take time but if marketing is to remain relevant we need to start now. I am starting it now by my own way of ‘marketing’ and promoting the importance of young leaders today and tomorrow which has started to come into a bigger picture of their importance in the world. This is very serious to be highlighted not only today but it should be in any discussions since last 20 years ago.

The young people are the heartbeat in any side of the world and of course in Malaysia. They requires special attention and marketed all the time because the development, progress and growth of our beloved country, Malaysia determined by the young people and they are the future leaders to ensure Malaysia good governance. Efforts have been taken by many parties to make Malaysian younger generations realized that they are the driving force of Malaysia’s development.

But is it enough or we need better marketing strategy to ensure the existing young leaders in any arena, future leaders to get the recognition and their expertise being acknowledged by the country. Young Malaysians today are creative, talented, high-spirited, bright, possess high degree of general knowledge and the list goes on and on.

However, these abilities has to be translated and how are we going to inculcate the positive values in them into actions is another story. But to take Malaysia to a greater heights and has its own Malaysian ‘class’, the young people need to be provided with greater support, love, encouragement, engagement and rightful guidance.

The vibes are different today if we look back last 3 years where the young people are always hunger for knowledge, curious of new things in town, busy keeping up with the new trends and many more. They don’t want to miss and to be missed from others. It is not easy to keep chasing new phenomena but a good marketing and promotion will help the nation to progress and with the right foundations and values, the young people are ready to take charge and realize their importance and role they play in the country. Continuous support and effort are the best ‘agenda’ to be put into consideration in order to place the young people in everyone’s heart.

Then, you will hear the beat along with melody and harmony.

Noor Sulastry Yurni Ahmad is an Associate Professor of Political Science and Leadership at OYAGSB. Follow her on ResearchGate.

You Might Also Like

Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

Unpacking the power of personalisation in your tech stack

How Malaysian Brands Can Turn Holiday Shoppers into Loyal Customers: A Data-Driven Strategy

Dow Jones Unveils AI-Powered Korean Language Service to Transform Financial News Access in South Korea

Charting a revolutionary approach to customer service with GenAI

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: opinion, traditional marketing

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    OYAGSB UUM August 26, 2024 March 16, 2019
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By OYAGSB UUM
    Follow:
    OYAGSB or the Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia is one of the leading business schools in Asia. It offers Master of Business Administration (MBA), Doctor of Business Administration (DBA), Doctor of Philosophy (PhD) and Doctor of Management (D Management) programmes for ambitious professionals, corporate executives and senior officials in their journey to formalise their knowledge at the highest level.
    Previous Article POP Con PopCon: How To Stay Relevant In Today
    Next Article marketing-in-asia-appoints-andrew-teoh-as-editor-for-australia Marketing In Asia Appoints Andrew Teoh As Editor For Australia
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    SingaporeAI Week
    100+ Events, From Prototype to Product: SuperAI’s Singapore AI Week (16-22 June) Unites the Global AI Ecosystem
    Press Release 15 hours ago
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    Branding Marketing 15 hours ago
    Tahlia Phillips and Chantelle Schmidt
    Vinyl Media Announces Tahlia Phillips as Head Of Publishing
    Press Release 15 hours ago
    3Particle Launches XyperReal Stage
    3Particle Launches XyperReal Stage – Malaysia’s First Virtual Production Research & Innovation Centre
    Press Release 15 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Aaron Crowe
    AnalysisBusinessFeature Stories

    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

    2 weeks ago
    Sarah Jarvis
    Feature StoriesInterviews

    Unpacking the power of personalisation in your tech stack

    2 months ago
    Jan Wong Founder of OpenMinds Group
    Feature StoriesOpinionResearchTrends

    How Malaysian Brands Can Turn Holiday Shoppers into Loyal Customers: A Data-Driven Strategy

    6 months ago
    Elayne Gan, APAC General Manager
    Feature StoriesNewsTechnology

    Dow Jones Unveils AI-Powered Korean Language Service to Transform Financial News Access in South Korea

    6 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy