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Marketing In Asia > Blog > Business > Brand Highlights > Malaysia Welcomes Cashless Convenience: DuitNow QR Teams Up with Ant Group for Seamless Cross-Border Payments
Brand HighlightsBusinessNewsPress Release

Malaysia Welcomes Cashless Convenience: DuitNow QR Teams Up with Ant Group for Seamless Cross-Border Payments

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Last updated: 2023/11/10 at 2:37 PM
haidar bajrai
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Kuala Lumpur, Malaysia – A Digital Silk Route Emerges

Payments Network Malaysia Sdn Bhd (PayNet) and Ant Group announce a landmark digital payment collaboration. This initiative allows travelers from eight countries and regions to effortlessly utilize PayNet’s DuitNow QR, enhancing the ease of international commerce and tourism in Malaysia.

A New Era of Payment Interoperability

Starting from October 31, 2023, international travelers will revel in the ease of going cashless. Thanks to the integration with Alipay+ supported wallets, visitors can transact at over 1.8 million merchant touchpoints across Malaysia. The wallets facilitating this seamless experience include:

DuitNow QR Ant Group
  • Alipay (China)
  • AlipayHK (Hong Kong SAR)
  • HelloMoney by AUB (Philippines)
  • Hipay (Mongolia)
  • MPay (Macau SAR)
  • Naver Pay (South Korea)
  • Toss Pay (South Korea)
  • TrueMoney (Thailand)

This list is just the beginning, with more Alipay+ partners expected to join. Moreover, Malaysian DuitNow QR users will soon enjoy similar conveniences at Alipay+ global merchants, with the rollout commencing in 2024.

Forging a Cross-Border Partnership

The significance of this collaboration was marked by a Memorandum of Understanding (MOU) signed earlier in August, promising a fruitful alliance between Ant Group and PayNet.

Farhan Ahmad, Group CEO of PayNet, elucidates the vision behind this synergy: “With this collaboration with Ant Group, I am seeing a new Silk Route emerging; one that is powered by cross-border payment interoperability. Businesses in the DuitNow QR ecosystem can immediately access travellers from eight more countries in an efficient, seamless, and secure way, bolstering trade and commerce. It could not have materialized at a better time. The Malaysian tourism industry is back on a steady growth path and will be further energized by Visit Malaysia Year in 2026. Collectively, these linkages will connect economies that contribute over two-thirds to global GDP growth and home to over 60% of the world’s population whose median age is younger than global average. At this rate, we may very well see ASEAN+3 economic integration sooner than we think.”

DuitNow QR stands as Malaysia’s National QR Standard, enabling merchants to receive real-time payments across different banks and e-wallets through a unified code.

Enhancing Travel and Commerce with Alipay+

Douglas Feagin, Senior Vice President of Ant Group, expresses enthusiasm for the upcoming high season: “We are excited to collaborate with PayNet to make digital payments in Malaysia more convenient for users, with our partnership coming to life just as we approach the year-end travel season. A recent report we commissioned found that intra-Asia cross-border travel and payments will accelerate over the next few years, with average consumer spending almost doubling from 2016-2025. This growth reinforces the need to better connect local merchants with international visitors through payments, marketing and other digital services to not only enhance the travel experience, but also boost the local tourism ecosystem in Malaysia.”

Also read : Clemenger BBDO Unveils ‘MADE THIS’: Revolutionizing Production with AI and Craftsmanship

A Joint Venture in Digital Marketing

The partnership will transcend payment processing to include collaborative digital marketing strategies. These are designed to elevate merchants’ visibility directly within users’ e-wallets. Additionally, Alipay+ and PayNet will work together on a marketing travel solution, which aims to enrich customer engagement. International travelers using Alipay+ supported wallets can look forward to earning rewards, enjoying discounts, and other benefits while shopping with DuitNow QR merchants.

As Malaysia embraces digital evolution, this collaboration is set to redefine cross-border transactions, heralding a new chapter for Asia’s economic integration and technological advancements in commerce.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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TAGGED: Alipay+, Ant Group, ASEAN economic integration, Asia travel, business visibility, cashless convenience, cashless society, commerce and trade, consumer rewards, Cross-border transactions, customer engagement, digital marketing, Digital payments, digital Silk Route, digital wallet adoption, DuitNow QR, e-commerce, e-wallet integration, Financial Inclusion, financial technology, fintech innovation, future of payments, Global GDP Growth, international travel, Local Merchants, Malaysia Tourism, Malaysia Visit Year 2026, merchant ecosystem, mobile payment services, payment interoperability, PayNet, QR code payment, Regional Cooperation, seamless shopping, traveler experience, visitor spending, year-end travel

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    haidar bajrai November 10, 2023 November 8, 2023
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    By haidar bajrai
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    With a strong sense of compassion and a desire to effect real change, I am a passionate and purpose-driven person committed to having a positive impact on the world. I am inspired by works that present fresh viewpoints and insights. Hence i engage with travelling and participating in outdoor activities to learn more about the world. Exposure to diverse cultures and environments fuels my capacity for creative problem-solving, which also broadens my perspective on life.
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