The festival of lights is around the corner, and Haldiram’s has embraced the spirit with its novel campaign, ‘Tyohar ke har tohfe me, Haldiram’s.’ It’s a festive palette of offerings that goes beyond sweets — it’s about the joy of sharing and caring wrapped in attractive packages.
Gifting Galore for Everyone
Haldiram’s strategic move to blend the traditional with the innovative has manifested in a unique visual story. Their latest film not just dazzles with its creative delivery of gifts via choppers, but also touches hearts, reinforcing the core of Diwali — the joy of gifting. With Haldiram’s, the act of giving is not just a mere transaction; it’s an exchange of affection and the pleasure of finding something for every palate.
Also Read: Stepping into the Future: Crimtan’s Vision for the Next Era of Footfall Measurement
The Thought Counts
Kailash Agarwal, the President of Retail at Haldiram’s, captures the essence of this initiative. “Diwali’s essence is the warmth of togetherness, and gifting is an expression of it. We at Haldiram’s are excited to offer a cornucopia of options to celebrate these moments,” he states, signifying their commitment to being a part of every Indian’s Diwali story.
A Campaign That Resonates with Tradition and Modernity
Divya Batra, the Head of Marketing, further elaborates on the campaign’s intent, emphasizing the blend of traditional values and contemporary tastes. Their collaboration with influencers not only adds a modern touch but also extends their reach, showcasing how Haldiram’s understands the emotional chord of the festival.
With ‘Tyohar ke har tohfe me, Haldiram’s,’ the brand stands out as a beacon of festive cheer, illuminating the path of gifting this Diwali. Their offerings are more than just gifts; they are the carriers of happiness, tradition, and heartfelt connections.
