In an exciting move that underscores its commitment to providing comprehensive marketing solutions, marketing transformation consultancy, Lution, has unveiled a new dedicated martech practice. The decision to establish this arm of the business is complemented by the enlistment of Satya Upadhyaya, a seasoned industry professional, as its chief martech officer.
Upadhyaya comes onboard the Lution team with an impressive track record in the CRM, marketing data, and tech sector, having provided thought leadership for top-tier brands including Citibank Australia, NAB, Bankwest, HSBC, NRMA, The Star, and Accenture. His extensive experience maneuvering the intricate martech landscape and identifying the optimal tech stack from a range of providers is anticipated to contribute significantly to delivering measurable results for Lution’s clients.
Enthusiastic about his new position, Upadhyaya pledged to commit to the overarching objective of the team – simplifying the complexity of the martech industry. “Our objective is to facilitate marketers and in-house agencies with an efficient, optimized marketing platform. We aim to empower them by providing guidance in architecture, tool selection, and marketing operating model design, thus, ensuring their success,” said Upadhyaya.
Backing this initiative, Chris Maxwell, Lution’s CEO and founder, affirmed the need to augment their service offerings in line with market needs. He emphasized their dedication to helping clients in areas of strategy, structure, process, and tools. According to Maxwell, Upadhyaya’s addition to the team exemplifies their commitment to nurturing collaboration amongst marketers.
The launch of Lution’s martech practice follows a series of recent client acquisitions, reinforcing the consultancy’s standing as a reliable partner for marketing transformation. The newly launched martech offering will supplement the consultancy’s existing services, reiterating its commitment to achieving exceptional results for clients across a diverse range of industries.
