Beauty giant L’Oréal is gearing up for a leadership transition in the SAPMENA (South Asia Pacific, Middle East, and North Africa) region, with the appointment of Adrien Koskas as the General Manager for its Consumer Products Division (CPD) effective from October 1, 2023.
- Leadership Change: Adrien Koskas will assume the role of General Manager, Consumer Products Division (CPD) for L’Oréal in the SAPMENA region, taking over from Manashi Guha, who is set to become the Managing Director, CPD for L’Oréal UK and Ireland.
- Strategic Responsibility: Based in Singapore, Koskas will be responsible for charting the growth trajectory of CPD in the SAPMENA Zone, encompassing 35 diverse markets. This division boasts a comprehensive brand portfolio, featuring global names like L’Oréal Paris, Maybelline New York, Garnier, and NYX Professional Make Up.
- Proven Track Record: With an illustrious 18-year career at L’Oréal Groupe, Koskas brings a wealth of experience in consumer campaigns and innovative marketing strategies. He has been instrumental in driving global brand growth and sustainability initiatives.
- Global Leadership: Adrien Koskas’s career spans various markets, including France, Brazil, and the United Kingdom, where he previously held the role of General Manager, CPD for L’Oréal UK and Ireland.
- Vision for the Future: Koskas expressed his enthusiasm for the new role, stating, “I am thrilled to start my new role as CPD SAPMENA General Manager and am excited to work with the talented and diverse teams in the region to create the future of beauty for all.”
This strategic appointment comes on the heels of L’Oréal’s recent announcement naming Lex Bradshaw-Zanger as the Chief Digital and Marketing Officer (CDMO) for the SAPMENA Zone. Together, these leaders will drive digital innovation and marketing excellence across the region’s beauty landscape.