Key Points:
- New Ambassador: L’Occitane en Provence appoints Aria Mia Loberti as its global brand face.
- Shared Vision: Both Loberti and L’Occitane emphasize wellness through sensory experiences and nature’s beauty.
- Commitment to Visual Impairment: L’Occitane and Loberti collaborate to support initiatives against avoidable blindness.
- Global Campaigning: L’Occitane intensifies its global outreach, recently launching a significant pop-up event in Singapore.
In a move that underscores its commitment to inclusivity and natural beauty, the esteemed French luxury retailer, L’Occitane en Provence, has announced the appointment of Aria Mia Loberti as their latest global brand ambassador. This announcement, made via an Instagram post, has garnered significant attention in the Asia Pacific region and beyond.
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Aria Mia Loberti, beyond her acclaimed roles in films like “All the Light We Cannot See,” is a multifaceted talent. She’s not just an actress but also a writer, scholar, and a fervent human rights activist. What makes her association with L’Occitane even more poignant is her personal journey – she is legally blind. Loberti’s work is deeply rooted in aiding those grappling with visual challenges, making her alignment with L’Occitane’s vision seamless.
L’Occitane en Provence, in its announcement, emphasized the shared philosophy between the brand and Loberti. Central to this shared vision is the belief that wellness stems from sensory experiences. The brand and Loberti jointly advocate that every individual, irrespective of their challenges, should have the opportunity to witness and relish the unparalleled beauty nature bestows.
Reiterating this commitment, L’Occitane’s post highlighted their mutual dedication to initiatives that fight avoidable blindness and assist those with visual impairments. This commitment resonates deeply with Loberti, who took to her Instagram to express her elation at this collaboration. She praised L’Occitane for championing authenticity and natural beauty and expressed her eagerness to share their joint endeavors with the world. Her inaugural campaign will spotlight the brand’s renowned shea butter hand cream.
This partnership is a testament to L’Occitane en Provence’s escalating global outreach efforts. A recent testament to this was the unveiling of their expansive and thematic pop-up event in Singapore, dubbed the “L’OCCITANE HOTEL.” This event was not just a showcase of their popular Almond, Immortelle, and Haircare products but also a celebration of the brand’s unwavering commitment to the environment. It highlighted L’OCCITANE’s dedication to integrating natural ingredients and promoting eco-friendly practices in their diverse product range.
