A significant stride has been made in the realm of Out-of-Home (OOH) advertising in Latin America, courtesy of Locations Media Xchange (LMX), an esteemed enterprise software provider for OOH media owners. This stride comes in the form of a strategic integration with Latinad CMS, setting the stage for an advanced and streamlined execution of programmatic campaigns across the region.
Strengthening Latin American OOH Advertising
This collaboration underscores the strong commitment of LMX and Adsmovil OOH, as a part of the larger Moving Walls Group, to offer a holistic solution to the Latin American market. Equipped with bespoke buy-side and supply-side tools, this alliance is positioned to transform how OOH inventory and campaigns are managed, catering specifically to the region’s diverse needs.
Broadening Horizons Across Key Markets
With Latinad CMS’s integration, a swath of key Latin American territories, including Argentina, Peru, Ecuador, Colombia, Central America, and Chile, stands to benefit. Latinad’s robust presence in these regions paves the way for media owners to delve into the dynamic field of programmatic advertising demand.
Juan Ignacio Alvarez, CEO of LatinAd, shared his thoughts: “We are very excited about the continuous growth of the DOOH industry and the achievements in integrations with companies from other parts of the world, such as the Moving Walls Group. This partnership will undoubtedly generate synergy in Latin America.”
LMX: Trailblazers in OOH Solutions
LMX, integral to the Moving Walls Group, is lauded for its specialized enterprise software solutions, meticulously crafted for the needs of OOH media owners. Their comprehensive services include Revenue Management, Inventory Management, Programmatic Advertising Demand Integration, Audience Measurement, and Dynamic Content Management.
Srikanth Ramachandran, CEO of the Moving Walls Group, emphasized the importance of this connectivity: “OOH media owners in different regions use a variety of content management solutions and now work with several advertising technology partners. It is important for these stakeholders to be connected to make it easier for media owners to support innovations.”
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Enhancing Campaign Management Through Integration
The fusion of Latinad with LMX empowers users to seamlessly execute campaigns through the LMX platform, marking a significant leap in the programmatic DOOH landscape of Latin America.
Mariana Toledo, VP of Adsmovil OOH, spoke on the integration’s impact: “This partnership is a clear demonstration of our ongoing commitment to revolutionize the programmatic DOOH landscape in Latin America. By enabling programmatic buys, we are not just digitizing the marketplace but also fostering growth and innovation for both OOH publishers and advertisers alike.”
The union between Locations Media Xchange and Latinad illustrates their unwavering dedication to enriching digital signage networks. This alliance ensures a more effective and efficient engagement for advertisers and media owners in the continuously evolving digital out-of-home advertising space.
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