In a revolutionary leap forward, Acxyn, the pioneering gaming IP tokenization platform, has seamlessly integrated artificial intelligence (AI) into its Web3 gaming solution. This bold move is set to redefine the way gaming Intellectual Properties (IPs) are evaluated and projected, offering game developers and investors a host of unprecedented benefits. As a media house, Marketing In Asia (M.I.A), had the privilege of gathering insights directly from Jason Loh, CMO of Acxyn, about this groundbreaking development.
Redefining Gaming Intellectual Property Evaluation
Jason Loh, CMO of Acxyn, explains, “Acxyn’s automated game IP valuation is the first of its kind. Today’s IP valuations are typically determined only occasionally and by specialised individuals or teams when the need arises, such as in cases of mergers, joint ventures and acquisitions. Our method offers an ongoing and continuous process, designed to minimise the subjective analysis involved and bring a large degree of transparency to the process. Additionally, it will reduce costs, establish a framework for securitising IPs and heighten investor confidence as well as play a critical role in the commercialisation of game IPs – whether in determining minimum guarantees, when considering tax planning decisions (transfer pricing) or in legal disputes.”
Advanced Time Series Prediction with Generative AI
Acxyn’s valuation methodology is built with exponential technologies, aiming to serve as a quick, robust, standardised and scalable benchmark for financial analysis of game IPs. Jason Loh continues, “Core features of our AI-powered capabilities include a reflexive learning component, which means that as our AI conducts more valuations and reviews more data it becomes smarter and more accurate over time.”
“Furthermore, we set ourselves apart by including both qualitative and quantitative valuation methodologies in our appraisal framework. In traditional finance and IP appraisals, this refers to the methods of market-based and income-based valuations. What this means is that, every IP appraisal by our AI driven framework, is explainable and transparent.”
Also read: Acxyn’s Trailblazing Move: Merging AI with Gaming IP Revenue Analysis
Enhancing Stakeholder Engagement and Transparency
Jason Loh envisions the impact on stakeholders, stating, “Let’s take a look at the potential stakeholders and scenarios. On one side, we have employees who are negotiating compensation packages. Having a clear understanding of the value of IP on both sides, streamlines negotiations and facilitates the ability to reach a constructive and mutually beneficial agreement. On the other side, we foresee IP and IP-backed assets becoming more utilised within the gaming industry, especially within studios that create multiple IPs. As these assets can be separately valued, game IP creators can leverage our AI-driven valuation solution to negotiate specific deal terms with potential investors.”
Accuracy with Sparse Data
Acxyn’s algorithm is robust even with limited data, as Jason Loh explains, “One core component of our valuation is that it also provides confidence estimates with each valuation that it generates. With less data and or missing data, it will provide a broader confidence estimate in its outputs.”
“We’ve validated our algorithm on historic data from game companies, even with sparse data we are confident of establishing valuations with an 85% accuracy.”
Contributing to Malaysia’s Gaming Ecosystem
Acxyn is actively working on establishing a funding pipeline for games and encouraging game studios to set up in Malaysia for funding and grants eligibility. Jason Loh shares their strategy, “We are currently working with multiple partners to establish a funding pipeline for games and incentivise game studios to set up shops in Malaysia to qualify for funding and grants. Additionally, we are working with universities across Malaysia to provide game dev students with access to our platform and are contributing to furnishing them with the necessary know-how for establishing and growing IP in a secure and sustainable manner.”
Continuous Learning and Refinement
With most AI solutions nowadays, it comes down to optimising the hyperparameters that contribute to a prediction as well as the data quality itself. Within our AI-driven solution, those parameters could be quantitative (monetary) such as income and customer acquisition costs or qualitative, for example, traction, and engagement-related metrics. Jason Loh explains, “Our AI reflects on the hyperparameters, and as more data is fed into our AI it correlates those data points with historical importance – optimising their weighting continuously. So as new data is generated, and game economics changes, it will reflect not only on the game in question itself but also observe the economics of other games in a similar genre to make an updated prediction.”
Acxyn’s integration of AI into gaming IP evaluation marks a pivotal moment in the industry. It enhances transparency, ownership, and accuracy while contributing to the growth of the gaming ecosystem in Malaysia. Acxyn’s commitment to reshaping the future of gaming is evident in its innovative AI-driven solution, offering unparalleled insights and revenue potential for stakeholders worldwide.
This is a game-changer, and M.I.A is proud to bring you these exclusive insights into Acxyn’s revolutionary approach to gaming IP evaluation.
