By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Stella Zhu
    How AI is Disrupting Advertising Production and Creatives
    1 month ago
    market mall retail photo
    Maximising Loyalty ROI: A Guide for Retail Marketers
    1 month ago
    Jonathan_Reeve_Headshot
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    19 hours ago
    How retailers can prepare for the rise of Gen Zalpha
    3 days ago
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    1 week ago
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    3 weeks ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    7 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    5 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    5 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    5 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andy See
    Marketing in Asia Presents an Exclusive Interview with Andy See, Founder and Managing Director of Perspective Strategies
    1 week ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    3 weeks ago
    Gabie Boko_CMO_NetApp
    Marketing in Asia Presents an Exclusive Interview with Gabie Boko, Chief Marketing Officer, NetApp
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    19 hours ago
    How retailers can prepare for the rise of Gen Zalpha
    3 days ago
    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time
    1 week ago
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    1 week ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    6 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    6 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    4 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Culture First, Strategy Second: Middle Management's Role in Change – Progress Catalysts or Innovation Barriers?
Share
Sign In
Notification Show More
Latest News
avia
Widespread Use Of Illicit Streaming Devices In Taiwan Poses Potential National Cybersecurity Threat, New Research Finds
Press Release
Medeze
Southeast Asian stem cell leader Medeze launches voluntary conditional cash partial offer for 10% stake in SGX-listed Cordlife Group Limited
Press Release
MyJobe Homepage
Connecting Companies and Professionals: MyJobe Makes Its Debut as Malaysia’s Homegrown Business Hub
Press Release
Ankita Thakur
Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
Business Campaign Interviews
CRITEO
APAC Travel Demand Holds Steady Despite Rising Costs: Criteo’s Spring 2025 Travel Pulse
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Experts > Culture First, Strategy Second: Middle Management's Role in Change – Progress Catalysts or Innovation Barriers?
BusinessExpertsMarketingOpinion

Culture First, Strategy Second: Middle Management's Role in Change – Progress Catalysts or Innovation Barriers?

profile
Last updated: 2023/12/19 at 3:06 PM
Datin Habsah
Share
5 Min Read
Culture First, Strategy Second Middle Management's Role in Change - Progress Catalysts or Innovation Barriers
SHARE

Over a span of 25 years of working experience, I’ve had the unique chance to shape, drive, and bring to life strategies in expansive transformation initiatives. One standout realization from these journeys is the profound role organizational culture plays in bolstering business strategy.

  1. Setting the Stage: The Interplay of Strategy and Culture

Every organization, be it a startup or a conglomerate, stands on a foundation. This foundation is a blend of its strategic vision and ingrained culture. For budding organizations, strategy acts as a guiding light, illuminating the path towards the company’s goals. At this stage, the culture is still taking shape, drawing inspiration from the values, ethos, and practices championed by its leaders and workforce. This involves crafting precise business processes and a governance framework to bring the strategy to fruition. Here, the clarity of strategy takes precedence, with culture development following suit, aligning with the organization’s core objectives.

  1. The Dynamics of Mature Organizations

However, as organizations grow and find their footing, new challenges emerge. In seasoned organizations, when there’s a strategic realignment, culture often takes the limelight. In such contexts, culture doesn’t just play second fiddle; it becomes a primary strategy. This shift is vital to prepare the organization, especially its vast workforce, to champion change and explore new horizons. Resistance to change is a common first reaction. In these scenarios, a well-articulated cultural strategy becomes the cornerstone of transformation.

  1. Data Transformation: A Cultural Perspective

Reflecting on my hands-on experience in data transformation, it’s clear that it’s not just about long-term strategic planning. It’s equally about nurturing a specific culture. This involves fostering a deep-rooted culture of accountability, especially in governance domains. Leadership, at every tier, must resonate with the same ethos, ensuring unified communication and actions concerning their data responsibilities. This shift in behavior is crucial to elevate data from mere figures to invaluable business assets.

Also read: Singapore’s Vibrant Year: A Look at the Top 10 Stories of 2023

  1. Culture and Strategy: Two Sides of the Same Coin

Culture and strategy, though distinct, are closely intertwined. Building a resilient culture requires a deep dive into the business strategy. It’s about deciphering the principles and values that the organization and its workforce should embody. Leaders, as change agents, must not only articulate but also exemplify the desired culture, ensuring their narratives inspire and resonate.

  1. The Continuous Journey of Culture Building

Culture is fluid, evolving with the organization’s changing dynamics. It mirrors the collective ethos and practices championed by the organization. With leadership transitions, shifting business landscapes, and employee dynamics, organizations must anchor themselves in foundational cultural pillars. These pillars, often termed Shared Values, provide continuity and direction amidst change.

  1. Middle Management: The Change Conduit

Middle management, often the unsung heroes, play a pivotal role in cultural transformation. Bridging the gap between top leadership and the broader workforce, they are uniquely positioned to either amplify or mute change. Their alignment and advocacy of both the strategy and the desired culture are vital. When in sync with the organizational vision, they transform into powerful change agents. However, misalignment can inadvertently render them barriers, hindering growth and innovation.

In the vast landscape of organizational growth, while strategy sketches the blueprint, culture breathes life into it. They are closely knit, with culture often being the more intricate facet to shape and evolve. As leaders, our mandate goes beyond strategy formulation. It delves deep into the realm of culture, recognizing its profound and lasting impact on organizational success. It’s a delicate balance, ensuring that as we chart new strategic frontiers, our cultural compass remains aligned, guiding us towards sustained success.

You Might Also Like

Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group

How retailers can prepare for the rise of Gen Zalpha

Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

Marketing in Asia Presents an Exclusive Interview with Andy See, Founder and Managing Director of Perspective Strategies

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: business strategy, change management, Corporate Growth, Cultural Evolution, data transformation, governance, leadership, leadership ethos, management, middle management, Organizational Culture, shared values, strategic alignment, Strategic Vision, transformation initiatives

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Habsahn December 19, 2023 December 19, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love2
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article Mindhouse Mindhouse’s Celeb-Driven Sleep Stories: A Journey to Better Mental Health
    Next Article PropertyGuru Asia Real Estate Summit 2023: Shaping the Future of Urban Communities
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    avia
    Widespread Use Of Illicit Streaming Devices In Taiwan Poses Potential National Cybersecurity Threat, New Research Finds
    Press Release 19 hours ago
    Medeze
    Southeast Asian stem cell leader Medeze launches voluntary conditional cash partial offer for 10% stake in SGX-listed Cordlife Group Limited
    Press Release 19 hours ago
    MyJobe Homepage
    Connecting Companies and Professionals: MyJobe Makes Its Debut as Malaysia’s Homegrown Business Hub
    Press Release 19 hours ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    Business Campaign Interviews 19 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Ankita Thakur
    BusinessCampaignInterviews

    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group

    19 hours ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    BusinessMarketingOpinion

    How retailers can prepare for the rise of Gen Zalpha

    3 days ago
    Aaron Crowe
    AnalysisBusinessFeature Stories

    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

    1 week ago
    employees brainstorming in office
    AnalysisBusinessOpinion

    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

    1 week ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy