In an innovative stride for advertising technology, Location Media Xchange (LMX), has partnered with Digichive Philippines Corporation, the advertising concessionaire for multiple notable airports in the country. The collaboration will empower these airports, namely, Ninoy Aquino International Airport (NAIA) Terminals, Clark Lipad International, Bacolod-Silay Airport, and Kalibo International Airport, to boost their campaigns using programmatic advertising.
The collaboration heralds a new age of advertising as it launched the first programmatic guaranteed campaign at NAIA International for a BPO company, making history with the first indoor programmatic-enabled screens in the Philippines. This initiative is a powerful symbol of the potential for digital transformation within the advertising industry.
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Through this partnership, Digichive can now provide for DSP buyers such as Google’s DV360, Trade Desk TTD, and MAX. The collaboration is made possible by leveraging LMX’s supply-side platform, which opens up unprecedented opportunities for advertisers to deploy programmatic advertising and enhance the overall airport experience.
Norman Davadilla, CEO of Moving Walls Philippines, hailed the partnership as a milestone in out-of-home campaigns. He emphasized, “The introduction of programmatic advertising at Ninoy Aquino International Airport offers clients more flexibility in their campaigns regarding audience targeting, measurement, optimization, and real-time playout triggered by data. We have no doubt that this innovative approach will enhance the airport experience and open NAIA’s media space to more brands and partners.”
Ann Margaret Ngui, VP sales of Digichive Phils, echoed Davadilla’s sentiments and added that the partnership enables them to utilize LMX’s advanced technology and expertise to augment their products and services. “This collaboration will undoubtedly create new opportunities for growth and innovation for both parties and will solidify our position in the competitive market. We eagerly anticipate working closely with the LMX platform to generate the best outcomes for our stakeholders,” Ngui said.
This news is based on Marketech APAC.
