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Marketing In Asia > Blog > Business > News > LinkedIn and YouTube Delve into Artificial Intelligence, Unveiling New Features for Enhanced User Experience
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LinkedIn and YouTube Delve into Artificial Intelligence, Unveiling New Features for Enhanced User Experience

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Last updated: 2023/08/03 at 8:32 PM
vaibhav khobragade
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Artificial Intelligence
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As artificial intelligence (AI) continues to revolutionize various industries, social networking giants LinkedIn and YouTube have set sail on this transformative tide. These platforms are unveiling novel features that utilize AI technology, aiming to enhance user experience and engagement.

LinkedIn is aligning its focus with Microsoft Designer, a graphics creation assistant, according to reports from Twitter users. The new tool, currently in its testing phase, empowers the professional network’s users to generate charts, diagrams, and other visual content automatically using a simple text prompt or an image. This integrated feature within LinkedIn aims to simplify the process of adding visuals to posts, preventing users from seeking alternative platforms, thus boosting engagement and online duration.

Also Read: Tesla Makes Strategic Move in India: New Office Space Secured in Pune 

However, this is not LinkedIn’s debut in leveraging AI to introduce innovative features. The platform has previously developed two AI-based features; one facilitates users in creating their biographies, while the other is designed to assist recruiters.

Simultaneously, YouTube, the popular video-streaming platform, is harnessing Artificial Intelligence to develop a feature that creates video summaries. The feature, which is currently under trial, enables users to read a brief summary about a video, assisting them in determining whether the content aligns with their interests. For now, these summaries can be found on watch and search pages.

While the Artificial Intelligence-generated summaries are designed to provide a quick overview of the video content, they are not intended to replace video descriptions created by the content creators. However, the tool’s efficacy is still under scrutiny, and its development stage summaries may be inaccurate.

The addition of AI-based summaries serves a two-fold purpose. Not only does it minimize poor user experiences by helping users avoid unsuitable content, but it also holds potential to improve content suggestions for viewers. Furthermore, this feature could be particularly beneficial for users with disabilities.

Yet, neither LinkedIn nor YouTube has announced a specific roll-out date for these AI-based tools in development. As these platforms continue to innovate and evolve, they signify the permeating influence of AI in enhancing user experience on social networks.

This news is based on a report from Malay Mail.

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TAGGED: artificial intelligence, linkedin, Microsoft Designer, social networks, user experience, Video Summaries, youtube

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    vaibhav khobragade August 3, 2023 August 3, 2023
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    By vaibhav khobragade
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    I am working as a Sr. Digital Marketing Executive with four+ years of experience in the space of Digital Marketing. I assist in the formulation of strategies to build a lasting digital connection with consumers. I help in planning and monitoring the ongoing company presence on social media & Launch optimised online advertisements to increase company and brand awareness.
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