LG Electronics has unveiled the brand’s new direction and visual identity. The core values of LG, including delivering an uncompromised customer experience. Human-centered innovation, and warmth to power a smile, are emphasised in the Brand Communication Guidelines. The company’s brand tagline, “Life’s Good,” conveys the idea that LG’s products, services, and communication enable its customers to live fulfilling lives and savour priceless moments. The brand mission of the company is to seek innovation for a better life and to help create a better future for the planet.
The newly established brand direction calls for a redesign of LG’s visual identity. That reinterprets the warmth and sense of community the brand already exudes. Through a new visual identity that breathes life and interactive elements into the company’s existing brand image. It hopes to increase interaction with more customers. The “L” and “G” letters that make up the company’s logo can move in eight different ways. Including nodding, spinning, and winking. The brand’s logo will take on new life in the digital sphere, engaging customers with a higher degree of expressiveness. With its new abilities, the brand symbol can now smile at customers or interact in a variety of clever ways. With background music on digital platforms. Along with its trademark LG Red color. LG will use the more vibrant LG Active Red at all customer contact points.
The introduction of various gradient elements in LG Active Red, White, and Black also provided variety. In accordance with the distinctive characteristics of each good or service. The business also created a new typeface for the slogan “Life’s Good,”. It will be used as a branding element on product packaging. With its new brand strategy, LG not only demonstrates its unmatched commitment to creating innovative customer experiences, as well as reinforcing the company’s distinct identity. Throughout the year, the company intends to use its one-of-a-kind brand asset at all customer contact points around the world.
LG Electronics’ CEO, William Cho, said: “We are better able to communicate our value proposition and distinctive identity, which harmoniously combines innovation and friendliness, thanks to a strong, consistent brand strategy. LG wants to establish itself as an iconic brand. That appeals to customers across generations and geographies by implementing the new brand strategy.”