Leading Korean fried chicken brand KyoChon has launched two new items under its meat-free menu – the “Future Chicken” Burger and “Future Chicken” Tenders.
The witty menu name was inspired by Phuture®’s high fibre plant-based products, which are the main ingredients that replace the “chicken” in the burger and tenders.
Terry Goh, the CEO of KyoChon, shared that the brand first introduced its meat-free menu earlier this year in February for Malaysians who are looking to reduce their meat intake for health, spiritual, or social reasons.
“With the addition of the new ‘Future Chicken’ Burger and ‘Future Chicken’ Tenders, we have a total of 4 meat-free selections to cater to different preferences. Our customers and their loved ones can now have more options to choose from when they dine at KyoChon, be it from the meat-free or chicken menu. Both menus allow them to experience the signature taste and crispiness one would expect from our Korean fried chicken without compromising on their dietary choices,” said Terry.
KyoChon will be turning to social media to create buzz and drive awareness about the 100% plant-based options by working closely with its newly appointed social media agency Kingdom Digital.
According to Lui Xiao Yee, Head of Client Servicing of Kingdom Digital, the brand has tasked the agency to strengthen KyoChon’s positioning as the go-to restaurant for the most authentic and best Korean fried chicken in the minds of young teens, adults, and families.
“To achieve that, our strategy aims to portray KyoChon as the ‘INSSA’ (a Korean slang word describing a sociable trendsetter) through relatable and humorous social content and engagement ideas. Some of these can already be seen on their social media pages, such as the specially-curated monthly KyoKomics or when the brand joined the hype and trendjack Squid Game,” expressed Xiao Yee.
The new “Future Chicken” Burger and “Future Chicken” Tenders are created as part of a collaboration with the plant-based company, Phuture®. Both items are now available permanently on KyoChon’s menu, and customers can enjoy them by dining in or takeaway, or order via KyoDelivery and GrabFood.