Kotex Malaysia is stepping up. They’re helping the Selangor state government’s Project Mekar. They want to tackle period poverty. It’s part of their ‘She can initiative.’
Project Mekar will run for six months. Juwairiya Zulkifli, a state assembly member of Bukit Melawati, announced it. The pilot project aims to benefit 1000 students in five schools. Kotex’s assistance will provide these students with free menstrual hygiene products.
Kotex has a plan. They will install machines in school washrooms. These machines will dispense sanitary pads for free. They will also have Wi-Fi. This will allow the government to track the redemption of the pads.
Rahul Asthana, Managing Director of Kimberly-Clark Malaysia, spoke about the initiative. He said Kotex wants to instill confidence in girls. Their message is clear: “Period or not, She can.” Asthana stressed the importance of conversation. He talked about negative reactions to menstruating women. This leads to mediocre treatment and discomfort in discussing periods.
Kotex Malaysia has been here before. They have partnered with Project Mekar since its launch. Sharon Roberts, head of communications and government affairs, celebrated the shared vision on LinkedIn.
Kotex is also fighting misinformation. They’ve partnered with Ogilvy for a new campaign called “Period Planet.” This campaign uses a web-based game to educate about menstruation. Kotex’s goal is clear. They want periods to never hinder a woman’s progress. They collaborated with Ogilvy in APAC on the game’s development.
The game has a mission. Transform Period Planet from a lifeless moonscape into a healthy planet. Teach about puberty, the reproductive system, and period management. Players can earn rewards, including free period products. This initiative by Kotex Malaysia is important. It helps young girls in Selangor and encourages open dialogue about periods. It also contributes to breaking the stigma around menstruation.
This news is based on Marketing Interactive.