This marks Lactel’s first social media agency appointment following a pitch concluded in June that three agencies vied for. Beginning September, Kingdom Digital has officially commenced work for the brand for the duration of one year. The agency’s main objectives include increasing social media engagement and spreading awareness about the credibility and heritage of Lactel as a leading milk brand.
Lactel Malaysia commented in a statement, “We’re focused on building trust with our consumers. There’s a need to increase regional brand awareness for our growing portfolio of top-quality products. Through Kingdom Digital’s social media strategy, we believe we can connect with consumers organically and make a meaningful impact as a lifestyle brand.”
Lactel Malaysia added that Kingdom Digital stood out with its strong, creative pitch and well-rounded teamwork. “Their consumer-centric and lifestyle-driven content strategy fit the kind of messaging we sought to put forward. Rather than a promotional or hard-sell approach, we aim to provide value in what is an integral part of our consumer’s everyday life — food.”
Mior Anwar, Kingdom Digital’s Strategic Planner, said, “Our consumer insights showed that yogurt plays multiple roles within the consumer’s lifestyle. Whether for the sake of health, satisfying a craving, or experimenting with recipes, it’s a versatile pantry item. Due to that, we wanted to emphasize how Lactel combines healthy goodness with convenience, making it a marvel addition to any meal, for any palate.”
Sim Pei Xuan, Sr. Digital Content Writer, and Yee Sook Yan, Digital Art Director at Kingdom Digital further elaborated, “Lactel really is a mighty little marvel. We wanted to express how yogurt is one versatile ingredient that packs a punch full of nutritional benefits with endless possibilities to enjoy it. With a modern and minimalistic creative direction, alongside fresh and inspiring content, we are confident this approach will set the brand apart from industry competitors.”