A New Chapter in Luxury Hospitality
InterContinental Hotels & Resorts, renowned as the pioneer of international luxury hospitality, has unveiled its ambitious global brand evolution. As a shining star in IHG Hotels & Resorts’ luxury and lifestyle collection, InterContinental is poised to redefine luxury travel, blending the essence of freedom with a touch of familiarity. This evolution is anchored in the brand’s enduring philosophy that travel bridges cultures and broadens horizons, further enriched by state-of-the-art technology, avant-garde design, and the unparalleled expertise of InterContinental’s global team.
Catering to the Modern Luxury Traveler
With a vision to enchant the modern luxury traveler, InterContinental is curating experiences that quench their thirst for knowledge and cultural immersion. This comprehensive transformation encompasses novel offerings, a rejuvenated brand ethos, distinctive brand features, and a revolutionary approach to food, beverage, and hotel design. With iconic hotels in prime cities like Rome and Shanghai, and an impressive 93 new establishments on the horizon, InterContinental is sculpting the future of luxury hospitality.
Tom Rowntree, Vice President of Luxury Brands at IHG Hotels and Resorts, remarked: “This isn’t a rebrand or repositioning; rather, it’s a comprehensive transformation from start to finish of InterContinental, ensuring we stay at the forefront of crafting a luxury experience for the modern luxury traveler. Collaborating with our 215 hotels worldwide, we are committed to delivering precisely what todays and tomorrows guests, owners and colleagues require.”
He further added, “At its core, this brand evolution revolves around our exceptional team members globally. Alongside a new brand service platform, we’re introducing a fresh brand culture and a range of programmes aimed at attracting and retaining the finest talent in the industry. Our colleague brand culture is grounded in InterContinental’s core belief that travel expands the mind. We unite in diversity and wherever you are in the world, you belong at InterContinental.”
Adapting to the Rhythms of Modern Lifestyles
Recognizing the multifaceted lives of contemporary travelers, InterContinental is pioneering initiatives that allow guests to fluidly transition through their day. This includes innovative food and beverage programs backed by science to combat travel fatigue and a partnership with neuroscience-based designer Isabelle Sjovall to revolutionize guestroom designs.
The Heartbeat of Local Culture
InterContinental, with a presence in 60 countries, is leveraging its rich legacy to serve as a bridge between guests and local cultures. The brand is set to introduce innovative Concierge Galleries, transforming hotel lobbies into hubs of unparalleled local insights and cultural wisdom.
Celebrating Life’s Precious Moments
InterContinental is amplifying its commitment to making every moment memorable. The newly introduced “Incredible Occasions” program is designed to curate intimate celebrations, from birthdays to anniversaries, in unique settings within the hotel.
Also read: Oregon’s Deadliest Month for Pedestrians Revealed
A Tapestry of Elegance and Design
The brand’s evolution emphasizes “Cultivated Elegance”, a design philosophy that celebrates diversity and timeless style. Melissa Messmer, Global Head of Design for Luxury Brands at IHG Hotels & Resorts, shared: “Each InterContinental hotel or resort is an experience-driven bespoke concept, tied together by our new Design Pillars that form the strength of our brand design style, Cultivated Elegance.”
InterContinental Hotels & Resorts’ global brand evolution is a testament to their commitment to modernity, diversity, and crafting memorable experiences. As IHG Hotels & Resorts continues to expand its footprint, it solidifies its position as a dominant force in the luxury & lifestyle segment, boasting a portfolio that spans over 479 properties in more than 70 countries.
Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.
