OpenAI is gearing up to unveil its AI-powered search product on Monday, as reported by sources familiar with the matter, intensifying its rivalry with search behemoth Google.
Although the specific announcement date may be subject to change, this detail has not been previously disclosed. Notably, Bloomberg and the Information have previously indicated that the Microsoft-backed OpenAI is in the works on a search tool potentially positioned to compete with Google, as well as with Perplexity, a well-funded AI search startup.
When approached for comment, OpenAI declined to provide any statement.
The timing of the announcement seems strategic, just a day before the commencement of Google’s annual I/O conference, where the tech giant is anticipated to introduce a range of AI-related products.
Described as an extension of its flagship ChatGPT offering, OpenAI’s search product is designed to empower ChatGPT to directly retrieve information from the web, complete with citations. ChatGPT, an OpenAI chatbot product renowned for its advanced AI models generating human-like responses to text prompts, will now have enhanced capabilities.
Observers within the industry have often touted ChatGPT as an alternative means for accessing online information. Despite this, it has encountered challenges in delivering accurate and real-time web data. Previously, OpenAI integrated ChatGPT with Microsoft’s Bing for its paid subscribers. Meanwhile, Google has unveiled generative AI functionalities for its own search engine.
Startup Perplexity, founded by a former OpenAI researcher and boasting a valuation of $1 billion, has gained traction by offering an AI-native search interface that presents citations, images, and text in its responses. As of January, the startup reported having 10 million monthly active users.
In contrast, OpenAI’s ChatGPT experienced rapid growth upon its late 2022 launch, reaching 100 million monthly active users. However, traffic to ChatGPT’s website has been volatile over the past year, only recently rebounding to its peak in May 2023, according to analytics firm Similarweb. Consequently, OpenAI is under pressure to expand its user base.
A prior endeavor to integrate updated and real-world information into ChatGPT, known as ChatGPT plugins, was discontinued in April, as indicated by a posting on OpenAI’s help center website.
OpenAI Set to Debut Rival to Google Search on May 13, Sources Say

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