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Marketing In Asia > Blog > Marketing > Advertising > Instagram Pilots Collaborative Carousel Feature Amidst Controversies
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Instagram Pilots Collaborative Carousel Feature Amidst Controversies

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Last updated: 2023/10/31 at 1:29 AM
vaibhav khobragade
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The ever-evolving landscape of Instagram, the celebrated photo-sharing app under Meta’s umbrella, has witnessed yet another intriguing tweak. After experimenting with a distinctive feed dedicated to verified users, Instagram now delves into fostering enhanced user collaboration. The platform is piloting a novel feature, granting users the power to amalgamate their carousel posts with contributions from their circle.

Adam Mosseri, the captain steering Instagram’s ship, hinted at the inception of this collaborative feature but remained tight-lipped regarding its official debut. He elucidated the mechanism: prior to initiating a carousel post, users can enable followers to pitch in photos or videos. This user-generated content, however, doesn’t immediately merge with the carousel—it awaits the original poster’s nod.

Also Read: Reliance Jio Unveils the Affordable JioPhone Prima 4G

Elaborating on its operation, Mosseri’s visual showcase depicts an enticing ‘Add to post’ cue nestled at the lower-left segment of a carousel post. This beacon nudges users’ companions to pour in their creative input. Furthermore, a larger variant of this cue emerges as users swish towards the carousel’s tail end, beckoning them to enrich the post with their snaps or clips.

Yet, this isn’t an open-invite. Only those carousel posts with the feature activated will welcome external media. And, crucially, every submission filters through the scrutiny of the original uploader.

Revisiting Past Innovations and Contemplating New Monetization Strategies

Mosseri’s prior revelation spotlighted another Instagram venture: a dedicated channel, exclusively showcasing content from verified personalities. This stands apart from the conventional Instagram stream, laden with advertisements, reels, and a myriad of posts. Users can transition to a ‘Following’ stream to exclusively access content from their followees or pivot to a ‘Favorites’ stream highlighting content from marked favorite users.

On the monetization frontier, ripples were created by reports suggesting Meta’s consideration to levy fees on European Union users— a staggering EUR 13 monthly—for an ad-devoid mobile experience on Instagram or Facebook. Notably, the ad-inclusive variant remains gratis for the global user base.

Navigating Troubled Waters: Concerns and Legal Hurdles

While Instagram continually endeavors to revamp and enhance, it hasn’t been a bed of roses. The platform grapples with skepticism surrounding user privacy, security, and its alleged detrimental influence on the younger demographic’s psyche.

The bone of contention?

Accusations of deliberately engineering Instagram’s addictiveness quotient for minors. This litigation underscores the purported links between Meta’s platforms and a slew of adverse repercussions, ranging from depression and anxiety to academic disruptions.

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TAGGED: Adam Mosseri, Carousel Feature, instagram, meta, Monetization, Privacy concerns, User Collaboration, Verified Users Feed

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    vaibhav khobragade October 31, 2023 October 31, 2023
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    By vaibhav khobragade
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    I am working as a Sr. Digital Marketing Executive with four+ years of experience in the space of Digital Marketing. I assist in the formulation of strategies to build a lasting digital connection with consumers. I help in planning and monitoring the ongoing company presence on social media & Launch optimised online advertisements to increase company and brand awareness.
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