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Marketing In Asia > Blog > Business > News > India’s Laptop Import Ban: Will Apple’s MacBooks Get Pricier After October 31?
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India’s Laptop Import Ban: Will Apple’s MacBooks Get Pricier After October 31?

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Last updated: 2023/09/05 at 6:36 PM
Divya Dubey
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In a move that has sent shockwaves through the tech industry, the Indian government recently extended its deadline for a laptop import ban to October 31, 2023. The looming question on everyone’s mind is simple yet significant: Will this policy change make Apple’s MacBooks more expensive for Indian consumers?

Key Points:

  • Extended Deadline: The Indian government has extended the laptop import ban compliance deadline to October 31, 2023.
  • PLI Scheme: Companies are encouraged to manufacture laptops in India through the Production Linked Incentive (PLI) scheme.
  • Apple’s Silence: Both Apple and Samsung have not yet enrolled in the PLI scheme, raising questions about their future plans.
  • Potential Price Hike: Apple’s MacBooks, currently imported from China or Vietnam, could see a significant price increase.

Initially, the ban was to take immediate effect but recognizing the potential ramifications on the laptop market, the government decided to offer a grace period. During this time, companies are encouraged to explore local manufacturing options, particularly through the PLI scheme.

Also Read: McDonald’s x NewJeans Collaboration Sets Foot in Asia: What’s Cooking?

However, as the dust settles on this policy shift, a glaring omission stands out: both tech giants Apple and Samsung have yet to apply for the PLI scheme. This absence is particularly noteworthy given that over 32 electronics companies have already enrolled, according to Indian IT Minister Ashwini Vaishnaw.

Why the Silence from Apple?

Apple’s silence on this matter is puzzling, especially considering the company has already started manufacturing iPhones in India. The tech giant’s non-participation in the PLI scheme raises two plausible scenarios. Either they intend to continue importing laptops through special permits, or they may opt to manufacture laptops in India independently, outside of the PLI scheme.

The ‘Make in India’ Angle

The government’s laptop import ban is not an isolated move but part of a broader initiative to bolster the ‘Make in India’ campaign. While many tech companies have started manufacturing or assembling smartphones within India’s borders, high-end laptops have largely remained imported. The ban aims to change this landscape, but how Apple navigates these waters remains to be seen.

The Price Factor

If Apple chooses not to manufacture MacBooks in India, consumers could face a significant price hike. This would be particularly concerning if Apple faces delays in obtaining import permits or experiences disruptions in its supply chain for the Indian market.

As the October 31 deadline approaches, the tech industry watches with bated breath. The potential price hike for MacBooks remains a significant concern, highlighting the intricate dance between government policies, industry responses, and consumer interests.

The clock is ticking, and as we inch closer to the October 31 deadline, the future of MacBook prices in India hangs in the balance. Whether Apple will take the plunge into local manufacturing or continue its current import practices is a question only time will answer.

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TAGGED: apple, india, Laptop Import Ban, MacBook, Make in India, PLI Scheme, Price Hike, Technology Policy

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    DivyaDubey September 5, 2023 September 5, 2023
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    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
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