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Reading: India Takes the Wheel: Nitin Gadkari Unveils World’s First Ethanol-Run Toyota Innova 
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Marketing In Asia > Blog > Business > News > India Takes the Wheel: Nitin Gadkari Unveils World’s First Ethanol-Run Toyota Innova 
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India Takes the Wheel: Nitin Gadkari Unveils World’s First Ethanol-Run Toyota Innova 

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Last updated: 2023/08/29 at 2:03 PM
Divya Dubey
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ethanol-run Toyota Innova car
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In a groundbreaking move that could redefine the future of transportation, Union Minister of Road Transport and Highways, Nitin Gadkari, has unveiled the world’s first ethanol-run Toyota Innova. This launch not only marks a significant milestone for the Indian automobile industry but also sets the stage for a more sustainable and eco-friendly future. 

Key Highlights: 

  • World’s first BS-VI Stage-II electrified flex-fuel vehicle launched in India. 
  • The Toyota Innova runs entirely on biofuel ethanol. 
  • Union Minister Nitin Gadkari emphasizes the need to reduce India’s oil imports. 
  • The vehicle also generates 40% of its electricity, making it cost-effective. 
  • The launch is part of India’s broader initiative to promote alternative fuels and reduce carbon emissions. 

Steering Towards Sustainability 

The Toyota Innova, now powered entirely by biofuel ethanol, is the world’s first BS-VI Stage-II electrified flex-fuel vehicle. This innovation is a significant leap towards reducing the carbon footprint of vehicles and promoting alternative fuels. Gadkari, a strong advocate for green vehicles, believes that this move will play a crucial role in making India self-reliant, especially in the energy sector. 

The Economic Angle 

India currently spends a staggering ₹16 lakh crore on petroleum imports. By shifting the focus to alternative fuels like ethanol, the country stands to make substantial economic gains. Gadkari has been vocal about the need to cut down on oil imports, aligning with the Narendra Modi-led government’s vision of making India ‘Atmanirbhar’ or self-reliant. 

Technological Marvel 

What sets this Toyota Innova apart is its ability to generate 40% of its electricity. This feature not only makes the vehicle more energy-efficient but also cost-effective. The effective price of ethanol drops significantly, making it an attractive option for the average consumer. 

A Broader Vision 

This launch is part of a broader government initiative to reduce carbon emissions and promote sustainable living. Last year, Gadkari introduced the hydrogen-powered Toyota Mirai EV as a pilot project. The aim is to create a green hydrogen-based ecosystem in India, further diversifying the range of alternative fuels available. 

The Road Ahead 

While the launch of the ethanol-run Toyota Innova is a significant milestone, it also opens up a plethora of questions about the future of alternative fuels in India. How will this impact the economy? What are the environmental benefits? And what technological advancements are needed to make these vehicles more accessible? Only time will tell, but one thing is clear: India is on the fast track to a more sustainable future. 

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TAGGED: Alternative Fuels, Biofuel, Ethanol-run vehicle, Green Vehicles, Nitin Gadkari, Sustainable Transport, Toyota Innova

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    DivyaDubey August 29, 2023 August 29, 2023
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    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
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