By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    1 month ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    4 weeks ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    9 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    9 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    8 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    4 weeks ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    6 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    3 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    3 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Ideas That Matter: Featuring Creators That Matter To The Asia Pacific Economy
Share
Sign In
Notification Show More
Latest News
CleverTap
CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
Press Release
Cherry So
HKTDC Maintains 3% Export Growth Forecast
Press Release
adyen
Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
Press Release
Amazon
Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
Press Release
HOY
The Trade Desk and HOY Expand Strategic Partnership to Advance Programmatic CTV Advertising in Hong Kong
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > Ideas That Matter: Featuring Creators That Matter To The Asia Pacific Economy
News

Ideas That Matter: Featuring Creators That Matter To The Asia Pacific Economy

profile
Last updated: 2022/07/29 at 5:50 PM
BIA Editorial Team
Share
6 Min Read
ideas-that-matter:-featuring-creators-that-matter-to-the-asia-pacific-economy
SHARE

Meta launches Ideas that Matter, a new video content series that looks at the social trends intersecting with business, and how they are creating new opportunities. The inaugural episode looks at the creator economy in the Asia Pacific and explores how both creators and brands can navigate this dynamic space thoughtfully. 

The creator economy has reportedly seen $1.3 billion in investment funding in 2021 so far, nearly three times the funding it received in all of 2020.  The episode features Marion Grasby, the owner and creator of Marion’s Kitchen Media with a 6 million+ strong global community, Indonesian content creator Thariq (Thor) Halilintar of the Gen Halilintar family with parents and 11 children – all of whom are content creators and Suzie Shaw who manages We Are Social, Australia. 

“The pandemic has transformed digital discovery and continues to shape how people live, work, shop and play. People had to stay home and find ways to entertain themselves over long periods of time. Naturally, home-based content surged across a range of topics and formats. It’s evident that creators are truly a new and diverse form of media. Our inaugural episode brings you views from some of our region’s biggest creators and insights on how creators and brands can work together,” said Dan Neary, Vice President, Asia Pacific, Meta. 

“Content creators have become the voice of so many different audiences and communities all around the world. We come from different cultures, different backgrounds, I happen to be a Thai Australian cook, and I get to share my story, my culture and my food. There are so many creators out there sharing their stories, and not just being the voice of communities, but even building up those communities. For brands, it is also about engaging, connecting with them, and giving them a voice,” said Marion Grasby. 

“Facebook helps us to share our family values and lets us connect deeply with our fans. There is a mutual trust between us and the brands we work with. We sell what we eat, what we use, what we wear and when we utilize it. It means every product we promote is very close to us. We have the trust from the viewers and brands. We always sit down with the brand to get the right idea to get the brand message across in our way and it stimulates creativity in branded content collaboration,” said Thariq Halilintar. 

“Creators have really become the new generation of publishers. They have defined a content proposition and built an audience around it and, in many cases, built big channels. And that gives brands an opportunity to reach the audiences that follow those channels. They’re also actually becoming retail channels and affiliates for brands to distribute their products,” said Suzie Shaw. 

By the end of 2022, Meta is investing over $1 billion in programs that give creators new ways to earn money for the content they create on Facebook and Instagram. The goal is to help as many creators as possible find sustainable, long-term success. On its platforms, creators are rewarded for the many ways in which they build community. Meta’s monetization tools provide creators with the flexibility to earn money on their own terms, in a way that makes sense for them and their community and content. This investment will include new bonus programs that pay eligible creators for hitting certain milestones when they use our creative and monetization tools. Meta also provides seed funding for creators to produce their content. This complements the growing suite of monetization tools – earning ad revenue through in-stream and IGTV ads; fan support via Badges, Stars, subscriptions and paid online events; partnering with brands via branded content and affiliate, and creator shopping tools. 

Meta also recently announced updates to its Subscription product including having the ability to direct people to a website to complete their Subscriptions purchase using Facebook Pay. When people purchase Subscriptions from this website on the web or mobile, creators will be able to keep 100% of the money that they earn, excluding taxes. With Subscriptions, audiences can support creators in a more consistent way with recurring monthly payments. To help creators grow their subscription businesses, Facebook will pay creators a bonus of USD 5-USD 20 for every new subscriber that they get from now until the end of 2021. Creators can earn a bonus of up to USD 10,000 over the course of the programme. It’s invitation-only in all 27 markets where the Subscriptions feature is available to creators. 

You Might Also Like

Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

Enhancing network readiness: How DE-CIX is helping Malaysia shape the future of tomorrow’s digital infrastructure Malaysia

Rimini Street Unveils Rimini Protect™: Advanced Hypervisor Security for VMware, Nutanix, and Linux-Based Systems

MIA Impact Circle Stellar CxOs: Champions of Innovation and Industry Excellence in Vietnam

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    BIA Editorial Team July 29, 2022 November 11, 2021
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article top-10-highest-paying-jobs-in-india Top 10 Highest Paying Jobs In India
    Next Article bill-gates-7-rules-of-success Bill Gates 7 Rules Of Success
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    CleverTap
    CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
    Press Release 15 hours ago
    Cherry So
    HKTDC Maintains 3% Export Growth Forecast
    Press Release 15 hours ago
    adyen
    Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
    Press Release 2 days ago
    Amazon
    Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
    Press Release 2 days ago

    PropertyGuru

    property guru

    You Might also Like

    Aaron Crowe
    AnalysisBusinessFeature Stories

    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

    1 month ago
    employees brainstorming in office
    AnalysisBusinessOpinion

    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

    2 months ago
    BusinessTechnology

    Enhancing network readiness: How DE-CIX is helping Malaysia shape the future of tomorrow’s digital infrastructure Malaysia

    3 months ago
    Rimini Street Unveils Rimini Protect™: Advanced Hypervisor Security for VMware, Nutanix, and Linux-Based Systems
    BusinessNews

    Rimini Street Unveils Rimini Protect™: Advanced Hypervisor Security for VMware, Nutanix, and Linux-Based Systems

    5 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy