The second part of ICICI Lombard’s #UnbelievableButTrue campaign, which aims to raise awareness of its comprehensive health coverage policy that meets the changing needs of modern people and families, just started. ICICI Lombard is the largest private general insurer in India. The company’s innovative and distinctive “Health AdvantEdge Plus & BeFit cover” offering. Includes features like cashless OPD, maternity benefits, diagnostic or lab tests, pharmacy, and more. It is highlighted in the campaign, which involves the release of two films across a variety of media platforms, including television, digital, and social media.
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Sheena Kapoor, the head of marketing, corporate communication, and corporate social responsibility at ICICI Lombard. Emphasized the company’s emphasis on health and well-being and its dedication to providing end-to-end wellness solutions to its cherished customers. The campaign’s quirky and witty films use science professor banter to make references to aliens and dragons. Emphasizing the campaign’s “UnbelievableButTrue” premise. Ogilvy India designed this campaign And Executive Creative Directors Talha Bin Mohsin and Mahesh Parab. He expressed their admiration for ICICI Lombard’s comprehensive healthcare coverage and cashless aspect, which makes the offering even more commendable.
The perception of healthcare in post-pandemic society has undergone a significant transformation. With preventive healthcare taking centre stage and consumers becoming more conscious of their health and well-being. The Health AdvantEdge Plus and BeFit plans have expanded their scope to include maternity benefits and laboratory tests. The policy’s outpatient healthcare benefits. It has been tailored to meet clients’ ever-changing needs, as they are completely cashless. Pathological tests have emerged as a new touchpoint for consumers to take care of their physical well-being.
As immunity and good health become more important, ICICI Lombard’s comprehensive healthcare coverage will become more and more relevant. In general, ICICI Lombard’s #UnbelievableButTrue campaign aims to inform consumers about the advantages. Oof its comprehensive healthcare coverage policy, which offers end-to-end wellness solutions to its valued customers.
