Wootag began with a character’s sunglasses in a movie. Back in 2015, the founder and CEO Raj Sunder was watching a movie and did some fruitless research for that sunglasses. He was inspired that we could just simply ‘click’ on the sunglasses the actor was wearing to find out what brand they were, and how he could get them with just one click.
Starting from zero, Wootag is now serving high-growth marketers across more than 13 countries helping achieve a 350%+ increase in customer engagement. The client spans 14 different verticals with 250+ brands. With the newly closed funding, Raj is driving the company to expand further in Asia-Pacific.
Wootag began with a character’s sunglasses in a movie. Back in 2015, the founder and CEO Raj Sunder was watching a movie and did some fruitless research for that sunglass. He was inspired that we could just simply ‘click’ on the sunglasses the actor was wearing to find out what brand they were, and how he could get them with just one click.
That’s just the beginning. This brand is not only inserting the “click” and the product on the video but exploring the ways to impress or excite the audience with a set of interactive “tags” within it.
“Our mission is enabling brand owners to scale new heights through visual interactivity. Leveraging on video or displays to enhance the branding experiences with their audience and convert viewers into customers.” Raj said.
Every growth journey is different, but the same is scanning for growth opportunities. The video market is rapidly growing. It is the fastest-growing segment of digital advertising with a compound annual growth rate of 6.5% by 2025.
According to the Content Marketing Institute, 71% of B2B marketers created video content in the last 12 months while 10% of them used live streaming. This becomes a must for their marketing strategy and the need for interactive experience and insights have increased exponentially as it boosts their website traffic.
“As people are spending more time on video, especially the pandemic changed how we spend our time. Video in-stream interactivity becomes one of the musts for marketers’ strategy in 2022.” Raj said.
He expects the customer engagement to jump 4x-5x by the end of 2022, from over 1billion accumulated viewers to date, sticking to the record of 350% increase in 2021 from 2020.
This innovative solution has won the company achievements including the revenue being quadrupled revenue is targeted to surge 2x-3x this year. It quadrupled its revenue last year. In Jan, the company closed a $1.7M Series A funding from the new investor Cornerstone Venture Partners Fund (CSVP), with further backing from existing investors Wavemaker and SEEDS Capital. With the funding as a fuel, Wootag is strongly placed to increase its market share and expand to other new markets in Asia-Pacific, while enhancing AI capabilities for in-video interactivity and audience engagement – this includes the recent launch of Creative Automation where brands can showcase the product collections within videos.
The company is now serving over 250 brands, including some of the largest multinational brands and marketing agencies, with a footprint of 13 cities or countries, such as Hong Kong, Taiwan, Singapore, Indonesia, Vietnam, Thailand, Malaysia, Philippines, India, Australia and New Zealand. As this solution is unique with no direct competitor in the market, its revenue is targeted to surge 2x-3x this year.
“Without the team’s support, we couldn’t have achieved tremendous growth over the past 3 years,” Raj emphasised.
“Wootag people are passionate experts who always want to learn – so we stay at the cutting-edge of tech. Committed to our customer’s success, we constantly challenge ourselves to do more. This ensures we keep building our team of rock stars – and turn our customers into stars too!”
He also shared to the Entrepreneurs who are starting out today, “Be Persistent, Be Product focussed, Be Customers Obsessed.”
