By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    3 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    3 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    10 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    11 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    11 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    8 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    8 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    8 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    10 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    3 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    8 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    9 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    9 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    4 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    5 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    5 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    7 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: High Bride Price Shatters Love in China: A Tale of Resistance Against Tradition
Share
Sign In
Notification Show More
Latest News
logo-listnr-mint
SCA Unveils World-Leading AdTech Innovation for Smarter Audio Campaigns
Press Release
foodpanda
foodpanda honours delivery partners this National Dayfoodpanda honours delivery partners this National Day with bursaries, double-tipping and rider safety coursesfoodpanda honours delivery partners this National Day
Press Release
Silvia Teh
Exclusive: Silvia Teh on Defying the ‘Overnight Success’ Myth – A Candid Conversation with Marketing In Asia
Press Release
ShoppingAppInsightsReport2025_PRChart
Shopping Apps Take Center Stage in APAC, Seen To Evolve with AI-Powered Strategies And Smarter User Targeting — Adjust
Press Release
Samsung Clear View
Clear Views Anytime: See the Difference, Day or Night
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > High Bride Price Shatters Love in China: A Tale of Resistance Against Tradition
NewsViral

High Bride Price Shatters Love in China: A Tale of Resistance Against Tradition

profile
Last updated: 2024/07/22 at 8:18 PM
Azleen Abdul Rahim
Share
3 Min Read
Engagement Breakup
SHARE

 In Zhejiang, eastern China, an unidentified man called off his engagement due to his future in-laws’ hefty demand of a 380,000 yuan (approximately RM246,025 or US$53,000) bride price, sparking a renewed debate about this costly traditional practice. The couple’s eight-year-long relationship succumbed to this exorbitant demand, which was double the region’s average bride price, according to China News. 

A widely shared video on social media documented the heartbroken bride-to-be, processing the news of her broken engagement in a public setting. The reports stated that she was blissfully planning her wedding, unaware of her parents’ financial expectations or the objections from her fiancé and his family. 

The groom’s parents had earmarked 250,000 yuan (about RM161,790 or US$35,000), hoping it would appease any demand from the bride’s family. The requested bride price of 380,000 yuan left them in shock, as it was nearly twice the local average of 200,000 yuan (roughly RM129,474). Despite their attempts to negotiate a lower price, the bride’s parents remained adamant, insisting that their “beautiful” daughter merited the exorbitant price. They refused to give their blessing for the marriage unless their demand was met. 

Also Read: Historic Return of Anwar Ibrahim to Umno General Assembly After 25 Years

Having already made a down payment on a home for the young couple, the groom’s parents found themselves unable to fulfill the high bride price. The aftermath of China’s one-child policy, which preferred boys over girls and resulted in a higher male population, has triggered a significant increase in bride prices as these children reach marriageable age. 

The Chinese male population in 2022 stood at 722.06 million, while the female population was at 689.69 million, adding fuel to the rising bride price phenomenon. The ex-girlfriend’s stance on the bride price was not revealed in the reports, but they did indicate that she believed her boyfriend, if he truly loved her, should find a way to satisfy her parents’ demands. 

However, while having a meal with her friends, she received a text message from her boyfriend announcing the termination of their relationship due to her parents’ unrealistic expectations. She immediately sought clarification over a phone call, a conversation that was captured and shared online. 

The issue has sparked intense discussions on mainland social media platforms, with comments such as, “Her family is selling their daughter” and “Her parents were trying to empty his family’s pockets, weren’t they?” echoing the public’s frustration towards the escalating bride price practice in China. 

News based on thestar website. 

You Might Also Like

Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

Enhancing network readiness: How DE-CIX is helping Malaysia shape the future of tomorrow’s digital infrastructure Malaysia

Rimini Street Unveils Rimini Protect™: Advanced Hypervisor Security for VMware, Nutanix, and Linux-Based Systems

MIA Impact Circle Stellar CxOs: Champions of Innovation and Industry Excellence in Vietnam

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: Bride Price, Chinese Tradition, Dowry in China, Engagement Breakup, Gender Imbalance, High Bride Price, Love and Money, Social Issue in China, Traditional Practice

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Azleen Abdul Rahim July 22, 2024 June 12, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry1
    Cry0
    profile
    By Azleen Abdul Rahim
    Follow:
    I write about marketing strategy, entrepreneurship and life.
    Previous Article BHC Chicken Enlists Actstitude BHC Chicken Enlists Actstitude to Spice up Its Social Media Presence
    Next Article Fendi Fendi Astrology: A Celestial Journey from the Past to the Present
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    logo-listnr-mint
    SCA Unveils World-Leading AdTech Innovation for Smarter Audio Campaigns
    Press Release 1 day ago
    foodpanda
    foodpanda honours delivery partners this National Dayfoodpanda honours delivery partners this National Day with bursaries, double-tipping and rider safety coursesfoodpanda honours delivery partners this National Day
    Press Release 1 day ago
    Silvia Teh
    Exclusive: Silvia Teh on Defying the ‘Overnight Success’ Myth – A Candid Conversation with Marketing In Asia
    Press Release 1 day ago
    ShoppingAppInsightsReport2025_PRChart
    Shopping Apps Take Center Stage in APAC, Seen To Evolve with AI-Powered Strategies And Smarter User Targeting — Adjust
    Press Release 1 day ago

    PropertyGuru

    property guru

    You Might also Like

    Aaron Crowe
    AnalysisBusinessFeature Stories

    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

    3 months ago
    employees brainstorming in office
    AnalysisBusinessOpinion

    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

    3 months ago
    BusinessTechnology

    Enhancing network readiness: How DE-CIX is helping Malaysia shape the future of tomorrow’s digital infrastructure Malaysia

    5 months ago
    Rimini Street Unveils Rimini Protect™: Advanced Hypervisor Security for VMware, Nutanix, and Linux-Based Systems
    BusinessNews

    Rimini Street Unveils Rimini Protect™: Advanced Hypervisor Security for VMware, Nutanix, and Linux-Based Systems

    7 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy