Heather Sheen: Charting a New Course at It’s Friday
Independent creative agency It’s Friday announces a significant leap forward in their strategic leadership with the appointment of Heather Sheen as their new Head of Strategy. With a storied career that includes pivotal roles at R/GA Australia and DDB Sydney, Sheen’s expertise is set to steer It’s Friday into a new era of growth and innovation.
Decades of Excellence and Achievements
Boasting over twenty years of experience in the industry, Heather Sheen is no stranger to high-stakes brand strategy. Her portfolio spans influential work with major brands such as Westpac, Transport for NSW, Amazon, Coca-Cola, and Nestlé. Sheen’s career is punctuated by numerous accolades, including honors from prestigious entities like the Effies, IPA, D&AD, Cannes, AWARD, and The One Show. Beyond her professional triumphs, Sheen is a fervent advocate for industry progression, actively contributing to diversity councils and imparting knowledge through lectures at renowned institutions like AdSchool, CopySchool, and Miami Ad School.
A Vision for Unignorable Energy
In her new role at It’s Friday, Sheen is charged with the ambitious task of driving brand growth through what the agency describes as “energy that is impossible to ignore.” This mission underscores Sheen’s ability to not only devise compelling strategies but to also ensure their effective realization, a skillset that harmonizes perfectly with It’s Friday’s ethos of impactful and innovative marketing.
Pete Bosilkovski, CEO and Founder of It’s Friday, shares his enthusiasm for Sheen’s appointment, remarking: “Heather is the perfect addition to It’s Friday’s leadership. She has had a non-linear path in strategic planning starting out as a creative, where she learnt how the power of strategy could unlock disruptive creativity. Great strategies are useless if they can’t be brought to life effectively and this is one of Heather’s strengths. Heather is a modern planner bringing with her a tonne of big brand experience like Westpac and Coca-Cola. Heather will be a great influence on our planning department and clients’ businesses. We are just thrilled to have her on board.”
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Heather Sheen on Her New Role
Reflecting on her new position, Heather Sheen conveys her excitement and readiness to dive into this new challenge: “It’s Friday has experienced phenomenal growth over the past two years. I’m thrilled to be joining Pete, Vince, Jeremy, and the team at such a pivotal point in their journey. I can’t wait to get stuck into driving growth for both clients and the agency.”
Looking Ahead
With Heather Sheen at the strategic helm, It’s Friday is poised to redefine its trajectory, blending creative ingenuity with strategic brilliance. As the agency navigates the dynamic landscape of modern marketing, Sheen’s appointment marks a promising new chapter in its story of innovation and success.
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