Greenlam Industries, a frontrunner in surfacing solutions in India, has recently unveiled a new television commercial (TVC) as a continuation of their previous year’s campaign, “Kuch Mera, Kuch Tumhara”. This campaign, crafted by Dentsu Creative, beautifully narrates the story of a father and daughter duo, each with their distinct style preferences, coming together to create a living space that reflects both their tastes.
Generational Dialogue Through Design
The TVC delves into the often-overlooked aspect of home design – the negotiation between different generational choices. It portrays how the father and daughter, despite their differing opinions on laminate selections, share the common goal of creating an aesthetically pleasing and comfortable living space. This narrative underscores the importance of finding a middle ground, where diverse preferences converge to form a cohesive and beautiful home environment.
A Multilingual Approach for Wider Reach
Recognizing the linguistic diversity of the Indian subcontinent, Greenlam has smartly released the film in eight regional languages, including Hindi, Bengali, Kannada, Malayalam, Marathi, Punjabi, Tamil, and Telugu. This strategic move ensures that the message of harmonious living space creation resonates across various cultural and linguistic demographics.
Leadership Insights on the Campaign
Parul Mittal, Director of Greenlam Industries, emphasizes the brand’s commitment to understanding and adapting to the evolving needs and trends of consumers. She highlights the campaign’s focus on the journey of creating a unique space, a journey marked by compromises and shared decisions.
Alex Joseph, Senior VP Marketing at Greenlam Industries, reiterates the campaign’s aim to align with the emotional and creative aspirations of their customers. He stresses the importance of offering a diverse product range that not only transforms spaces but also enriches lives.
The Creative Perspective
Ujjwal Anand, Managing Partner at Dentsu Creative, describes the campaign as an emotional journey, mirroring the experiences of consumers in creating unique and fulfilling spaces. He reveals the deeper emotional narrative of the TVC, highlighting the transformative journey of a father-daughter relationship through the lens of home renovation.
Janmen Joy, Chief Creative Officer at Dentsu Creative North, speaks about the endeavor to push creative boundaries and the fruitful collaboration with Greenlam. He notes the campaign’s success in connecting with consumers and partners, enhancing brand recall and association.