By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    data.ai
    2024 Mobile Insights: data.ai Reveals Game-Changing Trends and Predictions
    2 days ago
    Atlas Copco
    Atlas Copco Spearheads Sustainability with ‘Go Green Singapore’ Campaign
    2 days ago
    'Louie The Flyhunt
    Mortein’s ‘Louie The Flyhunt’ Campaign: A High-Tech Manhunt Adventure in Australia
    2 days ago
    Latest News
    TikTok’s Trendsetting Trio: Pinning Down Millions in Sales with Viral Products
    1 day ago
    Navigating The Future: Cloud Trends and Predictions 2024 
    2 days ago
    Sedin Gabeljić on Conversational AI: Shaping the Future of Customer
    2 days ago
    Unlocking the next marketing revolution with generative AI
    2 days ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    OYO hotel
    OYO Revives Self-Managed Hotels in Premium Segment
    2 weeks ago
    Samsung-owned Harman acquires multi-device audio platform Roon
    Samsung Enhances Music Experience with Roon Acquisition
    2 weeks ago
    MS Dhoni with Tagda raho Co-Founder
    Dhoni Backs Tagda Raho, Boosting India’s Fitness Heritage
    2 weeks ago
    Latest News
    Navigating The Future: Cloud Trends and Predictions 2024 
    2 days ago
    Unlocking the next marketing revolution with generative AI
    2 days ago
    New Study Highlights Vast Differences in Civil Lawsuit Processing Times Across the US
    5 days ago
    Lenskart’s Bold Expansion: 400 New Stores in SE Asia by 2025
    1 week ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Moissanite Shines Bright in Oregon’s Festive Gemstone Trends for 2023
    1 day ago
    Taylor-Swifts-Unprecedented-Triumph-as-TIMEs-Person-of-the-Year-2023
    Taylor Swift’s Unprecedented Triumph as TIME’s Person of the Year 2023
    1 day ago
    wildbean cafe Unveils Exciting ‘Drives you Cravey’ Campaign in Australia and New Zealand
    1 day ago
    Latest News
    Juree Asia Awards 2023: A Showcase of Cinematic Talent and Innovation
    1 day ago
    Vietjet’s New Campaign “Real Deal to New Me, Let’s Vietjet!” Brings Exciting Offers and Festive Celebrations
    1 day ago
    Elon Musk’s xAI Launches Grok AI Chatbot for X Premium+ Subscribers in the United States
    1 day ago
    TikTok’s Trendsetting Trio: Pinning Down Millions in Sales with Viral Products
    1 day ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Maine Leads in Fatal Crashes
    Maine Leads in Fatal Crashes Involving Fixed Objects, New Study Reveals
    2 days ago
    Paul and Mike
    Paul And Mike: Indian Chocolatier Triumphs at World Finals
    5 days ago
    The-Most-Sought-After-Brands-in-TikTok-Clothing-and-Home-Hauls-–-A-Comprehensive-illumin-Study
    The Most Sought-After Brands in TikTok Clothing and Home Hauls – A Comprehensive illumin Study
    1 week ago
    Latest News
    Juree Asia Awards 2023: A Showcase of Cinematic Talent and Innovation
    1 day ago
    Unlocking the next marketing revolution with generative AI
    2 days ago
    TUMI’s Grand Reopening at Marina Bay Sands Showcases Local Inspired Elegance
    2 days ago
    Singapore-Finland Creative Alliance: ‘Flying Tigers’ Film Embarks on a Historic Journey
    2 days ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Grab’s ‘Wonder Fingers’ Campaign: Tapping into Sustainability
Share
Sign In
Notification Show More
Latest News
Juree Asia Awards 2023 A Showcase of Cinematic Talent and Innovation
Juree Asia Awards 2023: A Showcase of Cinematic Talent and Innovation
Entertainment News Press Release
Vietjet’s New Campaign “Real Deal to New Me, Let’s Vietjet!” Brings Exciting Offers and Festive Celebrations
Brand Highlights News Press Release
X (formerly twitter) icon
Elon Musk’s xAI Launches Grok AI Chatbot for X Premium+ Subscribers in the United States
Business News Technology
TikTok’s Trendsetting Trio: Pinning Down Millions in Sales with Viral Products
News Press Release Trends
Moissanite Shines Bright in Oregon’s Festive Gemstone Trends for 2023
News Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Advertising > Grab’s ‘Wonder Fingers’ Campaign: Tapping into Sustainability
AdvertisingBrandingBusinessCampaignMarketing

Grab’s ‘Wonder Fingers’ Campaign: Tapping into Sustainability

profile
Last updated: 2023/11/16 at 3:42 PM
haidar bajrai
Share
3 Min Read
Grab's 'Wonder Fingers'
SHARE

In a unique blend of technology and environmental advocacy, Grab, in collaboration with Heckler Singapore, has launched the ‘Wonder Fingers’ campaign. This initiative, crafted by BLKJ Havas, is a creative endeavor to raise awareness about the power of individual choices in fostering sustainability.

Animating for a Greener Future

  • Engaging Campaign: ‘Wonder Fingers’ brings to life animated characters to promote eco-friendly actions.
  • Digital Storytelling: The campaign includes short films and a personalized digital report, the Grab Personal Impact Story.
  • Environmental Aesthetics: Heckler chose a paper-like 3D background to give the films a playful and engaging look.

The Art of Digital Advocacy

Heckler’s approach to this campaign was both innovative and challenging. Using Maya and Cinema4D, the team created photorealistic human fingers representing diverse ethnicities and backgrounds, complete with expressive, googly eyes and animated mouths. This blend of realism and whimsy aimed to connect with viewers on a human level, making the message of sustainability more relatable and impactful.

Challenges in Animation

Cody Amos, the creative director at Heckler Singapore, shared insights into the creative process. The team faced the unique challenge of dressing the finger characters, requiring them to reimagine these digits as full human bodies to determine the details of clothing and accessories. This meticulous attention to detail resulted in a captivating mix of animation and puppetry.

Also Read: Amazon Games Shifts Focus: Job Cuts and New Strategy in Play

Impactful Results Through Simple Actions

The campaign highlights the significant environmental impact of using Grab’s services. Simple actions like tapping on a screen have led to substantial contributions to sustainability, including diverting over 8,100 tonnes of waste from landfills and planting 200,000 trees. These efforts are a testament to Grab’s commitment to forest conservation across Southeast Asia.

The ‘Wonder Fingers’ campaign by Grab and Heckler Singapore is more than just an advertising initiative. It’s a call to action for individuals to recognize the power of their choices in making a positive environmental impact. Through engaging storytelling and creative animation, the campaign aims to inspire a shift towards more sustainable practices in our daily lives.

You Might Also Like

Juree Asia Awards 2023: A Showcase of Cinematic Talent and Innovation

Vietjet’s New Campaign “Real Deal to New Me, Let’s Vietjet!” Brings Exciting Offers and Festive Celebrations

Elon Musk’s xAI Launches Grok AI Chatbot for X Premium+ Subscribers in the United States

TikTok’s Trendsetting Trio: Pinning Down Millions in Sales with Viral Products

Moissanite Shines Bright in Oregon’s Festive Gemstone Trends for 2023

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: animation, digital impact, eco-friendly choices, forest conservation, grab, Heckler Singapore, Sustainability Campaign, Wonder Fingers

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    haidar bajrai November 16, 2023 November 16, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By haidar bajrai
    Follow:
    With a strong sense of compassion and a desire to effect real change, I am a passionate and purpose-driven person committed to having a positive impact on the world. I am inspired by works that present fresh viewpoints and insights. Hence i engage with travelling and participating in outdoor activities to learn more about the world. Exposure to diverse cultures and environments fuels my capacity for creative problem-solving, which also broadens my perspective on life.
    Previous Article Free Satellite SOS Service for iPhone 14 Users Apple Extends Free Satellite SOS Service for iPhone 14 Users
    Next Article Ninja-Van-Groups-Inaugural-Small-Business-Month-Empowering-Southeast-Asias-Entrepreneurs Ninja Van Group’s Inaugural Small Business Month: Empowering Southeast Asia’s Entrepreneurs
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8.6k Followers Follow
    3.4k Followers Like
    1.2k Followers Follow
    202 Followers Follow
    184 Subscribers Subscribe

    Latest News

    Juree Asia Awards 2023 A Showcase of Cinematic Talent and Innovation
    Juree Asia Awards 2023: A Showcase of Cinematic Talent and Innovation
    Entertainment News Press Release 1 day ago
    Vietjet’s New Campaign “Real Deal to New Me, Let’s Vietjet!” Brings Exciting Offers and Festive Celebrations
    Brand Highlights News Press Release 1 day ago
    X (formerly twitter) icon
    Elon Musk’s xAI Launches Grok AI Chatbot for X Premium+ Subscribers in the United States
    Business News Technology 1 day ago
    TikTok’s Trendsetting Trio: Pinning Down Millions in Sales with Viral Products
    News Press Release Trends 1 day ago

    PropertyGuru

    property guru

    You Might also Like

    Juree Asia Awards 2023 A Showcase of Cinematic Talent and Innovation
    EntertainmentNewsPress Release

    Juree Asia Awards 2023: A Showcase of Cinematic Talent and Innovation

    1 day ago
    Brand HighlightsNewsPress Release

    Vietjet’s New Campaign “Real Deal to New Me, Let’s Vietjet!” Brings Exciting Offers and Festive Celebrations

    1 day ago
    X (formerly twitter) icon
    BusinessNewsTechnology

    Elon Musk’s xAI Launches Grok AI Chatbot for X Premium+ Subscribers in the United States

    1 day ago
    NewsPress ReleaseTrends

    TikTok’s Trendsetting Trio: Pinning Down Millions in Sales with Viral Products

    1 day ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2023 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.