In Johor Bahru, Malaysia, foodpanda, a leading online delivery platform, has unveiled its innovative Smart Rider bags. These bags are not just for carrying food; they’re equipped with cutting-edge digital-out-of-home (DOOH) advertising technology, poised to transform the landscape of audience reach and visibility in Malaysia.
Beyond Traditional Billboards: A New Era of Engagement
These Smart Rider bags are transcending the boundaries of conventional outdoor advertising. They offer scalable and programmatic DOOH advertising solutions, a significant leap forward for foodpanda’s partners. This initiative is part of foodpanda’s broader advertising strategy, aiming to provide a comprehensive, omnichannel experience to its brands and partners.
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Bridging the Offline-Online Divide
The introduction of Smart Rider bags signifies foodpanda’s commitment to ensuring that their partners can reach customers more effectively. By leveraging multiple touchpoints, these bags bridge the gap between offline and online worlds, enhancing customer engagement across various platforms.
Real-Time Impact Tracking with LUMOS Intelligence
A key feature of the Smart Rider bags is the integration of LUMOS Intelligence. This innovative measurement tool allows advertisers to track the impact of their DOOH advertisements in real-time. The use of LUMOS’ audience intelligence engine provides advertisers with accurate and measurable campaign insights, a significant advancement in the field of outdoor advertising.
Live Dashboards and Heat Maps: A Data-Driven Approach
Advertisers partnering with foodpanda will gain access to live dashboards showing delivery routes and heat maps detailing ad viewers’ demographics. This data-driven approach, combined with LUMOS’ programmatic advertising capabilities, enables advertisers to identify customer profiles and retarget ads directly to smartphones within the vicinity of delivery partners.
Launching in Johor Bahru and Planning for Future Enhancements
The new Smart Rider bags will be introduced in Johor Bahru this November, carried by foodpanda delivery partners. Looking ahead, foodpanda plans to incorporate precise geo-targeting into these Smart bags by the first quarter of 2024, further enhancing their advertising efficacy.
A New Realm of Advertising Opportunities
This innovative advertising solution is set to open new avenues for cost-effective, data-driven advertising. Santiago de la Torre, head of advertising and partnerships at foodpanda Malaysia, highlights the technology’s ability to address key challenges in DOOH advertising, such as limited reach, visibility, and the integration of outdoor and online campaigns.
Eric Fan, founder and CEO of LUMOS, also emphasizes the potential of this collaboration. He notes the increasing demand for online food orders and the opportunity to leverage this trend for more effective, scalable advertising solutions.
