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Reading: Fave Partners with Involve Asia to Extend Rewards Program, Powered by FindShare: Paving the Way for Enhanced Consumer Savings
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Marketing In Asia > Blog > Business > News > Fave Partners with Involve Asia to Extend Rewards Program, Powered by FindShare: Paving the Way for Enhanced Consumer Savings
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Fave Partners with Involve Asia to Extend Rewards Program, Powered by FindShare: Paving the Way for Enhanced Consumer Savings

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Last updated: 2023/08/02 at 7:47 PM
Dr. Surbhi Sharma
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Leading Southeast Asian fintech entity, Fave, has announced a strategic collaboration with global affiliate marketing heavyweight, Involve Asia. This new alliance is further boosted by the involvement of FindShare, a prominent cashback and rewards program platform provider based in the Philippines. The fusion of these three powerhouses is set to significantly widen Fave’s merchant network, providing a broader array of shopping options to Fave users in Singapore and Malaysia.

Bringing Popular Brands and Greater Savings to Fave Users

The joint venture marks the inclusion of renowned brands like Adidas, Agoda, Decathlon, AirAsia, Lazada, and Klook in categories spanning retail, travel, and e-commerce. As a result, customers can now enjoy cashback rewards with every purchase made through Fave’s affiliate merchant program. Accumulated cashback can subsequently be utilized across FavePay, Fave Deals, and Fave eCards merchants, incentivising regular use and customer loyalty.

Voices from the Partnership

Chen Chow Yeoh, Co-founder of Fave, emphasized the importance of rewarding consumers in the digital era, especially in Southeast Asia where younger demographics are driving the digital economy. “Involve Asia’s expertise in affiliate marketing and its vast network of publishers and influencers will help empower customers to save with loyalty programmes. We want our customers to reap the benefits of greater savings through their use of the Fave app,” he stated.

Also read: Redefining Relationships: A Glimpse into Singapore’s Evolving Dating Landscape Powered by Bumble

Reward-Based Payment Transactions Gaining Momentum in Southeast Asia

Over the past few years, consumers in Southeast Asia have increasingly incorporated rewards, commissions, and deals into their everyday lifestyle. The trend is set to continue with the S&P Global Market Intelligence estimates projecting an impressive 14% compound annual growth rate (CAGR) for aggregate cashless retail payments in Southeast Asia, with a potential market value of $3.02 trillion by 2025.

A Vision for Unparalleled Customer Experiences

Reflecting on the partnership, JC Lam, Vice President of Partnerships at Involve Asia, discussed the shared commitment to delivering high-quality customer experiences, “Our collaboration with Fave is rooted in a shared commitment to delivering unparalleled customer experiences, as we enter the next wave of digital innovation. By leveraging Fave’s customer engagement solutions and Involve Asia’s performance-driven marketing strategies, we can help these brands create personalised and compelling experiences that resonate with their target audiences.”

Fave’s Expanding Footprint in the Direct-to-Consumer Space

Fave continues to be a key player in the region’s direct-to-consumer sector. Their innovative product offerings including deals, discounts, and cashback services enable customers to save through QR payments and loyalty programs on both the Fave app and other major banks and digital wallets, including DBS PayLah!, UOB TMRW, Singtel Dash, Google Pay, and Touch ’n Go Digital. Fave currently operates in Singapore, Malaysia, and India, with ambitions to further their reach in the digital landscape.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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TAGGED: affiliate marketing, cashback, Chen Chow Yeoh, DBS PayLah!, ecommerce, Fave, Fave Deals, Fave eCards, FavePay, FindShare, fintech, Google Pay, Involve Asia, JC Lam, Loyalty Programs, malaysia, QR payments, retail, Rewards Program, singapore, Singtel Dash, Touch ’n Go Digital, travel, UOB TMRW

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    Surbhi Sharma August 2, 2023 August 2, 2023
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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