It is no news that to generate and expand business, you need to build a channel of effective communication with your audience. And the best way to do that is by showing them that you understand the challenges they face and have just the right solution to it. This includes building an effective marketing pitch to sell your products and eventually the brand. More importantly, the channel of communication- which is undoubtedly digital in the post-pandemic era.
To brief it up, a marketing pitch is a line of talk designed to persuade an individual or a business, documented in a way that sells your products with an aim of promoting your business. The mode and channels of pitching may have evolved in the post-pandemic era but the core remains same.
So, what goes into making a winning marketing pitch?
A company can grow at a profound speed, if the expansion strategies are implemented after careful research and analysis. Statistics suggest that in the pre-pandemic era when conventional tools of marketing were used, 41% of the brands miss out on showcasing their primary prospects. Among thousands of pitches a mere 17% are able to channelize their uniqueness through a very fresh and innovative pitch.
With consumer sentiments changing massively in the past couple of months, businesses have curated campaigns that are nimble, impactful and resonate with the sentiments at the same time. Below-the-line ideas have been replaced by digital innovations- starting at digital pitches, online tools, VR experiences and beyond.
The must-have of an engaging marketing pitch is a compelling story that convinces your audience to relate your ideas and adopt your services. The sequel is where you add a personalized touch to show your audience that you understand their business and provide the solution to the loopholes in their journey to grow. With the general buying landscape changing like never before, there are multiple factors that make a persuasive marketing pitch…
Identifying the target audience
Most of the well-known global brands have sufficed and are ruling the market because they happened to hit the right set of audience using the right channel. However, with a boom in digital tools, it’s important that marketers when working on the pitch take into account the trends that the buyers have been following.
It’s important whether or not is the target group present on a particular digital platform. Does the buying decision lie in their hands? Diligence and research of the target segment is a crucial step in creating a marketing pitch.
A mix of digital touchpoints
Because shoppers use a blend of digital platforms along their buying journey, marketers need to ensure they have just the right information to give to the users. In the discovery and evaluation part of the buyer’s journey search engines, social media feeds, and influencers are popular ways for buyers to get inspirations outside a brand’s properties, thus giving them the leverage to explore while marketers are expected to pace up on the pitch as a result of the competitive edge.
Data-driven marketing pitches
Companies who have been the fastest in adapting to the new reality have had a huge advantage in the market and are already on the journey to become industry leaders. In a world where data is the key to building businesses, every industry relies on the insights from the data to work on their upcoming marketing campaigns. They leverage marketing automation tools to understand consumer persona and keep a track of psychographics that affect buyer behaviour.
Marketing ideas that rule in a post-pandemic era:
To build a fresh and persuasive marketing pitch it’s important to understand what goes behind creating and strengthening brand loyalty.
- Data-driven marketing campaigns: Deploying campaigns based on customers’ interests, buying behaviour, and platforms that influence their decisions.
- Engage with empathy: Listen to your customers, real-time data can be leveraged to understand their current situation and requirements.
- Personalise digital communication: Accelerate adoption of digital channels delivering the right message to the right person and the right time.
- Optimize expenditure using new-age tools: New-age marketing automation tools allow a unified performance monitoring thus giving you insights to minimize negative impact.
Realigning marketing pitches for a new digital world will lead you to understanding how your customers will interact with your brand. As they expect a seamless, consistent experience across all the touchpoints, integrating service channels to connect the digital touchpoints together is highly recommended.
