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Marketing In Asia > Blog > Startup > Startup Stories > EP5 | The Story Of SCIKEY | Surgery & Emerging Of The New Leader
Startup Stories

EP5 | The Story Of SCIKEY | Surgery & Emerging Of The New Leader

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Last updated: 2022/09/20 at 2:40 PM
SIA Editorial Team
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In the previous episode, we heard how SRKay suddenly found themselves in a crisis situation. A young company had not only lost about sixty percent of their revenue but also added up expenses assuming that the growth they had achieved with remain unaffected. From being all positive with great growth, SRKay was suddenly struggling to survive. Alok had the toughest test of his life ahead and the problems were not over yet. He had to ensure that his employees remain unaffected and company should get back on track soon. But he needed leaders and Alok knew that crisis will bring out the best leaders. He was yet to discover them.

Alok and his team were slowly getting adjusted to the business loss they experienced so early in their journey. Thoughts of ‘what next’ took over from their initial thoughts of ‘what now’. They were determined to try harder, but they needed more financial assistance for their business to remain smooth. The only hope hinged with their investors getting ready to extend their commitment. Alok had to meet them and convince them to extend their financial help. He knew, the runway was soon getting over for his business without such a commitment.

Alok was truthful enough to share the position of the company and realistic assumptions on the business growth potential. While major business loss happened, new ones too came in and that will certainly bring back the company on track. But, he was clear, we cannot double our growth this year. Even maintaining the revenue level will be a challenge for this year.

Previous episode: The story of SCIKEY – Termination of the contract

 

Next episode: The story of SCIKEY – Covid business impact & the time of satisfaction

 

All episode: The story of SCIKEY

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    SIA Editorial Team September 20, 2022 March 11, 2022
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