In an enthusiastic move that promises to reshape the marketing landscape, LiveRamp, a renowned data collaboration platform, is expanding its existing partnership with visual inspiration giant Pinterest. This groundbreaking collaboration is all set to offer a comprehensive global integration that enables advertisers to captivate their audiences on Pinterest’s platform across the globe.
Harnessing the power of RampID, LiveRamp’s innovative pseudonymous, people-based identifier, marketers can now seamlessly activate their customers on Pinterest. A relationship that has redefined success, the collaboration is extending its reach into the thriving APAC markets of Australia, New Zealand, and Japan. Marketers in this region can swiftly engage Pinterest as a destination, all thanks to LiveRamp’s cutting-edge technology.
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With a focus on enhancing measurement and analytics, this expansion presents unprecedented opportunities for brands to leverage their first-party data within the exciting APAC region. At a pivotal time when Return on Investment (ROI) is at the core of every marketing decision, the performance and insights unlocked by this partnership bring unparalleled benefits for APAC marketers.
Bill Watkins, chief revenue officer at Pinterest, shares the enthusiasm, stating, “This continuation of our privacy-centric data collaboration and measurement partnership with LiveRamp allows more marketers globally to embrace Pinterest without sacrificing control or privacy. Together with LiveRamp, we’re not only creating superior campaigns today but fostering a partnership resilient beyond third-party cookie deprecation and other shifts in the ecosystem.”
Travis Clinger, SVP, activations & addressability at LiveRamp, echoes this excitement: “Every marketing dollar must be targeted and quantifiable in today’s dynamic macroeconomic climate. Offering marketers worldwide the power to fluidly leverage RampID on Pinterest means more effective campaigns and enhanced measurement. We’re laying foundations for enriched data collaboration, giving marketers the tools to build lasting brand value.”
Source: MarkeTech APAC
