By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    9 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    10 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    10 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    7 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    7 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    9 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    7 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    4 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    4 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    4 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Emplifi Launches ShopStream To Bring Power of Interactive Live Streaming To Live Commerce
Share
Sign In
Notification Show More
Latest News
Samsung
What Is It Truly Like to Live in an AI Home? 
Press Release
Junior Cho, Country CEO of Zurich Malaysia at the launch of Zurich Malaysia’s AI powered virtual assistant, Z Buddy.
A Smarter Way to Serve: Zurich Malaysia Unveils AI Powered Virtual Assistant to Empower Agents
Press Release
HKAPA GBAYO Opening Concert
Swire and HKAPA renew partnership on the Greater Bay Area Youth Orchestra to foster musical and cultural exchange across the GBA
Press Release
AIA Logo
AIA Singapore launches inaugural AIA Ultimate FitnessFest to champion healthier lifestyles
Press Release
Google-Play-Protector-Squad1
PLAY PROTECTOR SQUAD: DDB, GOOGLE PLAY CHAMPION SAFE GAMING PRACTICES IN EXHILIRATING TOURNAMENT STARRING JOE TASLIM
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > Emplifi Launches ShopStream To Bring Power of Interactive Live Streaming To Live Commerce
News

Emplifi Launches ShopStream To Bring Power of Interactive Live Streaming To Live Commerce

profile
Last updated: 2022/07/29 at 4:39 PM
Litmus PR
Share
4 Min Read
emplifi-launches-shopstream-to-bring-power-of-interactive-live-streaming-to-live-commerce
SHARE

Emplifi’s expansion into live commerce builds on its strategy to help brands provide outstanding experiences across marketing, commerce and care touchpoints. With ShopStream, retail and direct-to-consumer brands can now enjoy connecting and converting consumers from browsing to buying through the power of both one-to-one and one-to-many live stream video.

Emplifi ShopStream enables brands to go live in a matter of minutes, using anything from a basic phone camera to professional camera equipment, an app for mobile or desktop, and Emplifi ShopStream tools. Brands can scale their live feed across their social channels and a website to launch new campaigns and products, amplify influencer events, or deliver immersive demo experiences. With ShopStream, consumers can instantly participate in a live stream video and interact in a real-time chat with the host or advisor. They can also, at the click of a button, connect directly with a product expert for one-on-one personal guidance through Emplifi’s Live Advisor. The combination of ShopStream and Live Advisor helps brands improve engagement and personalization through each step of an individual’s customer journey, resulting in faster consideration and purchase.

“Live streaming is exploding in popularity around the world and this makes live-streaming ‘shoppable,” said Andre Hordagoda, co-GM, Social Commerce, Emplifi. “With ShopStream, brands can harness the power of live streaming throughout the entire customer journey, from end to end. ShopStream is a key addition to Emplifi’s wider Social Commerce Cloud and can help companies maximize profits by increasing customer engagement and boosting sales.”

The use of live streaming to sell products is growing rapidly in Southeast Asia (SEA) which is home to about 64.2 million social shoppers[1]. The region’s live commerce industry, while still in its infancy, is projected to be worth USD19 billion by 2023 – up from USD 6 billion in 2020[2]. 

Varun Sharma, Vice President, APAC and Japan, Emplifi said, “Southeast Asian brands are increasingly embracing live streaming. From February to June 2020, total hours streamed on online marketplaces like ShopeeLive grew almost 200% in Singapore and Malaysia. In Singapore alone, Shopee saw live streams from brands and sellers increase by 40 times[3].”

“Live commerce offers direct, real-time and conversational connection with brands, as opposed to the stagnated experience of e-commerce. Data shows that live commerce drives eight times higher conversion rates than ecommerce[4]. With the launch of ShopStream, Emplifi enables businesses to curate interactive and engaging live shopping experiences for their customers,” Sharma added.    

With ShopStream, brands can go live in minutes and scale across multiple channels in the following ways:

On Social Channels: Brands can push streams to all major social profiles, including TikTok, Instagram and YouTube.

In Shopping Journey: Go live to customers with relevant content while they’re shopping on the brand’s site in real-time.

Via Dedicated Event Pages: Easily schedule and promote special events from dedicated landing pages.

Live Advisor and ShopStream are available as part of Emplifi’s Unified CX Cloud. For more information, visit Emplfi’s ShopStream product page.

[1] https://www.campaignasia.com/article/whats-behind-the-boom-in-social-commerce-in-southeast-asia/476216
[2] https://the-ken.com/sea/story/how-zalora-and-co-can-get-se-asias-live-commerce-up-to-chinas-highs/
[3] https://www.itnews.asia/news/fashion-retailers-should-start-embracing-omnichannel-for-future-growth-568187
[4] https://www.marketing-interactive.com/in-conversation-with-emplifi

You Might Also Like

Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

Enhancing network readiness: How DE-CIX is helping Malaysia shape the future of tomorrow’s digital infrastructure Malaysia

Rimini Street Unveils Rimini Protect™: Advanced Hypervisor Security for VMware, Nutanix, and Linux-Based Systems

MIA Impact Circle Stellar CxOs: Champions of Innovation and Industry Excellence in Vietnam

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: Emplifi, Shopstream

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Litmus PR July 29, 2022 April 14, 2022
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article asia-pacific’s-totallyawesome-launches-world’s-first-programmatic-solution-targeting-under-18’s Asia Pacific’s TotallyAwesome Launches World’s First Programmatic Solution Targeting Under 18’s
    Next Article 6-tips-for-brands-to-improve-customer-experience-to-get-more-loyal-customers 6 Tips For Brands To Improve Customer Experience To Get More Loyal Customers
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Samsung
    What Is It Truly Like to Live in an AI Home? 
    Press Release 15 hours ago
    Junior Cho, Country CEO of Zurich Malaysia at the launch of Zurich Malaysia’s AI powered virtual assistant, Z Buddy.
    A Smarter Way to Serve: Zurich Malaysia Unveils AI Powered Virtual Assistant to Empower Agents
    Press Release 15 hours ago
    HKAPA GBAYO Opening Concert
    Swire and HKAPA renew partnership on the Greater Bay Area Youth Orchestra to foster musical and cultural exchange across the GBA
    Press Release 15 hours ago
    AIA Logo
    AIA Singapore launches inaugural AIA Ultimate FitnessFest to champion healthier lifestyles
    Press Release 15 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Aaron Crowe
    AnalysisBusinessFeature Stories

    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

    2 months ago
    employees brainstorming in office
    AnalysisBusinessOpinion

    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

    2 months ago
    BusinessTechnology

    Enhancing network readiness: How DE-CIX is helping Malaysia shape the future of tomorrow’s digital infrastructure Malaysia

    4 months ago
    Rimini Street Unveils Rimini Protect™: Advanced Hypervisor Security for VMware, Nutanix, and Linux-Based Systems
    BusinessNews

    Rimini Street Unveils Rimini Protect™: Advanced Hypervisor Security for VMware, Nutanix, and Linux-Based Systems

    6 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy