In an exciting new development, Xiaomi India, the renowned technology giant, has proudly unveiled the popular Bollywood actress, Disha Patani, as their brand ambassador for Redmi audio and mobile accessories. The partnership marks the start of an electrifying campaign featuring Patani as the face of the Redmi Buds 4 Active, the upcoming high-performance wireless earbuds.
Patani’s vivacious and spirited persona is a perfect match for the dynamic and innovative nature of Redmi products, a connection not lost on the Xiaomi team. Anuj Sharma, Xiaomi India’s Chief Marketing Officer, has expressed his belief in the potency of this partnership. He affirmed that Disha Patani’s vibrant personality aligns seamlessly with Redmi’s brand philosophy of ‘Rise. Never Fall’. With this alliance, the company is confident in bolstering its brand ethos and establishing deeper connections with its customers.
The forthcoming campaign, slated to feature Patani in full swing, is set to showcase the exceptional audio capabilities of the Redmi Buds 4 Active. The earbuds promise an immersive audio experience thanks to 12mm dynamic drivers and Electronic Noise Cancellation (ENC) technology. ENC ensures superior call quality by minimizing background noise, leading to an uninterrupted and crystal-clear communication experience.
Apart from superior sound technology, Redmi Buds 4 Active comes with Bluetooth 5.3 connectivity, ensuring a stable and smooth connection. Users can switch to a low latency mode for optimal gaming, another feature that sets these earbuds apart. Additionally, the IPX4 rating provides water resistance, and touch controls offer effortless management of playback and calls. The earbuds are also notable for their impressive battery life of up to 28 hours with the charging case and support fast charging, enhancing user convenience.
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Disha Patani, known for her captivating performances in Hindi cinema, is poised to take the excitement around the Redmi brand to new heights. Her association with Xiaomi is expected to create a lively and appealing campaign, capturing the exceptional audio quality of the Redmi Buds 4 Active. Consumers, especially those familiar with her dynamic on-screen presence, can anticipate an engaging campaign that brings the best of entertainment and technology together.
As we wait for the launch of the Redmi Buds 4 Active on June 13th in India, the excitement continues to build. With Xiaomi’s commitment to quality and innovation and Disha Patani’s dynamic charm, this collaboration sets the stage for a thrilling new chapter in the audio accessories market.
