Eastern Health, in collaboration with their longstanding creative partner, Thirst Creative, has unveiled a reimagined brand identity. This transformation comes at a pivotal moment in the public health sector’s history, marking a beacon of hope and resilience amidst challenges. The Melbourne-based agency, Thirst Creative, has masterfully crafted a brand expression that resonates not only with Eastern Health’s ethos but also strikes a chord with its staff and the wider community.
The Essence Behind the Brand
Thirst Creative’s vision was clear: to design a brand that is symbolic, robust, and timeless. Drawing from poignant narratives, they have encapsulated the very soul of Eastern Health. The brand’s design elements, including the rising sun, a rainbow, and the Aboriginal symbol for a person, merge seamlessly to form a singular, elegantly designed brand symbol. This symbol, with its minimalist geometry, pairs harmoniously with a custom wordmark, resulting in a brand identity that is both versatile and distinct.
Reflecting Core Values and Vision
Eastern Health’s revamped visual identity is more than just a logo; it’s a testament to their commitment to progress, inclusivity, and their core values. This new emblem stands for unity, strength, and growth, mirroring Eastern Health’s principles of respect, safety, collaboration, and continuous learning and improvement.
Emily Dupuche, Thirst Creative’s General Manager, remarked, “Every member of the Thirst Creative team worked hard to create a new brand that reflects Eastern Health’s vision of being ‘Healthier Together’. Working with Eastern Health, we ensured a seamless rollout across the organisation, creating a cohesive and impactful presence. It really showcases our ability to consistently push boundaries, and deliver design solutions that not only meet our clients’ goals but exceed their expectations.”
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Thirst Creative stands as a beacon in the creative industry, aiding brands in forging meaningful connections. Strategically located in Melbourne, they specialize in branding, web design, and digital marketing. Their impressive clientele includes Bendigo Bank, Future Fund, RMIT, RSL Victoria, Service Stream, and the award-winning brand design of FVREE. With a team of seasoned professionals, Thirst Creative consistently delivers impactful design solutions, enabling businesses to resonate better with their audiences. For more, visit Thirst Creative.