In a world where beauty and technology converge, Dyson has once again raised the bar with its newest introduction to the professional hair care market, the Dyson Supersonic r™. Revealed with much anticipation at New York Fashion Week, this tool is not merely an addition to Dyson’s portfolio but a groundbreaking leap forward for professional hairstylists worldwide.
Origins of a Breakthrough
The inception of the Dyson Supersonic r™ was deeply rooted in understanding the daily challenges and needs of professional stylists. Through a comprehensive survey of 696 stylists, Dyson gleaned invaluable insights into what professionals truly seek in a styling tool: lightweight design, compactness, and supreme precision. This tool is the fruit of meticulous research and collaboration, designed to meet the exacting standards of the styling industry.
Innovative by Design
What sets the Dyson Supersonic r™ apart is not just its sleek design but its pioneering features. Tailored to address the pollutants common in styling environments, like hair sprays and airborne products, it offers a durability that significantly reduces the need for frequent cleaning. This tool is designed to be more than a mere accessory; it’s an indispensable ally in maintaining hair health and tool performance.
Gavin Galligan, Senior Design and Development Manager at Dyson Beauty, shared,“The Dyson Supersonic r™ professional hair dryer builds on the technology and knowledge we have developed, offering fast drying and styling benefits for all hair types with no heat damage. Our new streamlined heater technology developed for this machine is a world-first, combined with our high-speed motors enable the lightweight form factor, and fast precise airflow.”
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Showcasing on the World Stage
The Dyson Supersonic r™ is poised to make its mark far beyond the backstage of fashion shows; it’s set to become the jewel in the crown of hair styling across the world’s fashion capitals. From the runways of New York to those of Paris, top session stylists will employ this revolutionary tool to craft unforgettable looks for the Autumn/Winter season, featuring at shows by renowned designers like Christian Siriano, Prabal Gurung, and Vivienne Westwood.
As Dyson continues to redefine the boundaries of beauty and haircare, the Supersonic r™ stands as a testament to innovation, designed to equip professionals with a tool that surpasses their expectations for precision and performance. With detailed assets available for those interested and further information just an email away, Dyson extends an invitation to beauty aficionados and professionals to discover the future of hair styling.
In championing this innovative tool, Dyson not only celebrates the craft of hair styling but also challenges us to envision beauty through the prism of advanced technology and innovation. The Dyson Supersonic r™ represents more than a new product; it embodies Dyson’s dedication to excellence and honors the professionals who inspire its creation.
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