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Marketing In Asia > Blog > Business > News > Drive lah’s Ambitious Move: Venturing into Australia’s Car-Sharing Arena
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Drive lah’s Ambitious Move: Venturing into Australia’s Car-Sharing Arena

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Last updated: 2023/10/31 at 5:26 PM
Komaldeep Kaur
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2 Min Read
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The landscape of urban mobility in the Asia Pacific (APAC) region is witnessing rapid shifts. Among these, the rise of shared mobility platforms like Drive lah is noteworthy. Founded in 2019 in Singapore, Drive lah provides a solution to car seekers by connecting them with nearby idle vehicles available for rent. This unique, asset-light model is changing the way people in the region think about transportation.

ComfortDelGro’s Strategic Investment

In a bold move to accelerate this paradigm shift, ComfortDelGro (CDG), one of the leading transport companies, has injected US$2 million into Drive lah. This strategic investment doesn’t just bring funds; it also positions CDG as Drive lah’s lead investor and premier fleet partner.

Also Read: Nazara Technologies Spearheads Gaming Revolution with New Publishing Arm

A Growing Footprint in the APAC Region

Drive lah’s influence isn’t limited to Singapore. The brand has made significant inroads in the broader APAC region. The recent funding is earmarked for furthering Drive lah’s expansion into Australia, where it’s recognized as Drive mate, and enhancing its connected car technology. This progression in technology promises to redefine transportation within APAC countries by making shared mobility more accessible and sustainable.

Collaboration and Expansion Down Under

The partnership’s first phase will kick off in Australia’s bustling cities of Sydney and Melbourne. ComfortDelGro Corporation Australia plans to supply Drive mate with up to 3,000 vehicles. This move is a direct response to the growing clamor for car-sharing services in Australia, a country where CDG already boasts a robust presence with its buses, taxis, and non-emergency transport operations.

Eyeing the Future of Mobility

It’s clear that Drive lah has ambitious plans. With over 200,000 registered users and a fleet exceeding 2,000 cars, they’ve seen a tenfold growth since early 2020. Their co-founders, including Mr. Dirk-Jan ter Horst, envision a future where “mobility is interconnected.” As ter Horst articulates, the company is poised to pioneer a transformation toward a “more connected and efficient transportation ecosystem in APAC.

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TAGGED: Asia Pacific, australia, Car Sharing, ComfortDelGro, Connected Car Technology, Drive lah, Drive mate, Expansion, investment, shared mobility, Urban mobility

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    Komaldeep Kaur October 31, 2023 October 31, 2023
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    By Komaldeep Kaur
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