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Marketing In Asia > Blog > Marketing > Experts > Culture First, Strategy Second: Middle Management's Role in Change – Progress Catalysts or Innovation Barriers?
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Culture First, Strategy Second: Middle Management's Role in Change – Progress Catalysts or Innovation Barriers?

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Last updated: 2023/12/19 at 3:06 PM
Datin Habsah
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Culture First, Strategy Second Middle Management's Role in Change - Progress Catalysts or Innovation Barriers
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Over a span of 25 years of working experience, I’ve had the unique chance to shape, drive, and bring to life strategies in expansive transformation initiatives. One standout realization from these journeys is the profound role organizational culture plays in bolstering business strategy.

  1. Setting the Stage: The Interplay of Strategy and Culture

Every organization, be it a startup or a conglomerate, stands on a foundation. This foundation is a blend of its strategic vision and ingrained culture. For budding organizations, strategy acts as a guiding light, illuminating the path towards the company’s goals. At this stage, the culture is still taking shape, drawing inspiration from the values, ethos, and practices championed by its leaders and workforce. This involves crafting precise business processes and a governance framework to bring the strategy to fruition. Here, the clarity of strategy takes precedence, with culture development following suit, aligning with the organization’s core objectives.

  1. The Dynamics of Mature Organizations

However, as organizations grow and find their footing, new challenges emerge. In seasoned organizations, when there’s a strategic realignment, culture often takes the limelight. In such contexts, culture doesn’t just play second fiddle; it becomes a primary strategy. This shift is vital to prepare the organization, especially its vast workforce, to champion change and explore new horizons. Resistance to change is a common first reaction. In these scenarios, a well-articulated cultural strategy becomes the cornerstone of transformation.

  1. Data Transformation: A Cultural Perspective

Reflecting on my hands-on experience in data transformation, it’s clear that it’s not just about long-term strategic planning. It’s equally about nurturing a specific culture. This involves fostering a deep-rooted culture of accountability, especially in governance domains. Leadership, at every tier, must resonate with the same ethos, ensuring unified communication and actions concerning their data responsibilities. This shift in behavior is crucial to elevate data from mere figures to invaluable business assets.

Also read: Singapore’s Vibrant Year: A Look at the Top 10 Stories of 2023

  1. Culture and Strategy: Two Sides of the Same Coin

Culture and strategy, though distinct, are closely intertwined. Building a resilient culture requires a deep dive into the business strategy. It’s about deciphering the principles and values that the organization and its workforce should embody. Leaders, as change agents, must not only articulate but also exemplify the desired culture, ensuring their narratives inspire and resonate.

  1. The Continuous Journey of Culture Building

Culture is fluid, evolving with the organization’s changing dynamics. It mirrors the collective ethos and practices championed by the organization. With leadership transitions, shifting business landscapes, and employee dynamics, organizations must anchor themselves in foundational cultural pillars. These pillars, often termed Shared Values, provide continuity and direction amidst change.

  1. Middle Management: The Change Conduit

Middle management, often the unsung heroes, play a pivotal role in cultural transformation. Bridging the gap between top leadership and the broader workforce, they are uniquely positioned to either amplify or mute change. Their alignment and advocacy of both the strategy and the desired culture are vital. When in sync with the organizational vision, they transform into powerful change agents. However, misalignment can inadvertently render them barriers, hindering growth and innovation.

In the vast landscape of organizational growth, while strategy sketches the blueprint, culture breathes life into it. They are closely knit, with culture often being the more intricate facet to shape and evolve. As leaders, our mandate goes beyond strategy formulation. It delves deep into the realm of culture, recognizing its profound and lasting impact on organizational success. It’s a delicate balance, ensuring that as we chart new strategic frontiers, our cultural compass remains aligned, guiding us towards sustained success.

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TAGGED: business strategy, change management, Corporate Growth, Cultural Evolution, data transformation, governance, leadership, leadership ethos, management, middle management, Organizational Culture, shared values, strategic alignment, Strategic Vision, transformation initiatives

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    Habsahn December 19, 2023 December 19, 2023
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