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Marketing In Asia > Blog > Business > Feature Stories > Coffeeza Launches Recyclable Aluminium Coffee Capsules
Feature Stories

Coffeeza Launches Recyclable Aluminium Coffee Capsules

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Last updated: 2022/07/29 at 4:05 PM
BIA Editorial Team
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A leader in the coffee capsules and capsule-coffee machines segment, the gourmet brand “Coffeeza” has launched its new Recyclable Aluminium Capsules range this June. 

These capsules can be used to make espresso and other café-style beverages like cappuccino and latte, when used with a compatible coffee machine. As regular coffee drinkers might have experienced, ground coffee that’s kept in the open loses its flavour. This happens as a result of oxidation. That’s the reason the brand has moved to Aluminium for capsules, as it is the only material that is available which has full-proof oxygen barrier properties. This ensures that extracted coffee has the best of all three: rich crema, invigorating aroma and indulgent taste. In addition to delivering great taste, these capsules can be easily recycled, making them a great everyday choice.

“The aluminium capsules are going to be a game-changer! As a brand, we understand how important it is for our busy customers to enjoy their break-time moments. That’s the reason we’ve worked hard to launch these new capsules. Not only do these look beautiful, they also promise to deliver the most indulgent tasting cup every single time.” said Rahul Aggarwal, Founder of Coffeeza. “We are also excited about this transition towards a more environment-friendly solution and this move reinforces our commitment towards sustainability,”.

The new aluminium range has 4 variants, which are specially curated using premium grade 
Arabica and Robusta coffee beans. The brand is also working on other new exciting blends which 
will be launched soon after, giving coffee lovers a complete assortment.

Coffeeza Aluminium Coffee Capsules 

Classico: An exquisite blend composed of high-grown Arabicas that displays medium body, balanced notes of orange blossom & a distinct Apricot sweetness complemented by hints of cardamom & nutmeg. Intensity 6

Cremoso: A creamy, buttery blend with delicate citrus notes that exhibits enchanting aromas of raisins & orange peel. It gives a rich, smooth mouthfeel & a lingering aftertaste of chocolate. Intensity 8

Intenso: A full-bodied blend, crafted to deliver a long lasting & rich flavour with notes of blueberries & strong dark chocolate. The aftertaste is lingering & rich, displaying subtle hints of dried tropical fruits. Intensity 10

Forte: An exquisitely crafted, full-bodied, punchy dark roast coffee, that displays notes of milk chocolate & walnut with an underlying hint of malt. Intensity 12

The brand is manufacturing these products at their state-of-the-art plant in Goa, where the staff are required to follow stringent quality and hygiene practices. Aluminium capsules provide a 100% barrier against oxygen and protection from other natural elements. Hence, it preserves the freshness and aroma of the coffee grounds giving the capsules a shelf life of 18 months.

Furthermore, these capsules can be easily recycled. Coffeeza also has a fantastic recycling program wherein it recycles more than it produces. Details about the same can be found on Coffeeza’s website.

“Capsule design and technology play a vital role in creating a superior coffee experience. Our aluminium capsules are truly world class and these ensure that the actual aromas and flavors of our exceptional coffee blends can be savored.” added Rahul. The aluminium capsules are compatible with all Nespresso* Original line machines and generally speaking, are gentler on the machines as compared to other kinds of capsules. In addition to capsules, the Coffeeza range also includes the Finero Next Coffee Machine, Frothimo Milk Frother and Pour-Over Coffee Bags which come in 4 variants. To know more visit here

These premium aluminium coffee capsules start at an attractive price of INR 390 for a box of 10, and then there are quantity discounts for regular coffee drinkers. Coffeeza’s products can be purchased at Coffeeza.com, Amazon, Flipkart, Croma, Nature’s Basket, Foodhall and at several other gourmet stores in PAN India.

*Nespresso is a registered trademark of Societe Des Produits, Nestle S.A

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    BIA Editorial Team July 29, 2022 June 27, 2022
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