Publicis Groupe ANZ has unveiled a pivotal development in the realm of Australian advertising, announcing Clare Pickens, previously of Wieden+Kennedy, as the incoming CEO of Leo Burnett Australia. Her tenure, set to commence in April, heralds a promising era of leadership and innovation for the distinguished creative agency.
Strategic Leadership Transition After Global Talent Hunt
In the wake of an exhaustive international search, Michael Rebelo, CEO of Publicis Groupe ANZ, shed light on the decision to bring Pickens on board. Her selection underscores her impressive creative flair and her sterling record in agency leadership. Rebelo shared his admiration, noting, “Clare is a leader who has worked across multiple markets and client categories, with a progressive view on creativity and what it takes to deliver innovative and effective work. Having spent over ten years at Wieden+Kennedy, she led an international team and managed a range of successful global client relationships. Her commercial acumen has been honed leading creative agencies focused on building business through creativity. We are excited to bring such a unique international leader to Australia to lead Leo Burnett.”
A Diverse and Rich Background
Pickens brings to the table a wealth of experience from her time at Wieden+Kennedy, where she was pivotal in steering brand strategy and maintaining creative excellence. Her portfolio boasts work with global giants such as Uber, Nike, Mondelez, Instagram, Heineken, P&G, Netflix, Diageo, Levi’s, and Booking.com. Beyond her tenure at Wieden+Kennedy, Pickens has held the position of Global Managing Director at Red & Co. and was most recently the Managing Director of HERC Amsterdam.
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Anticipation for a Bright Future
Reflecting on her new role, Pickens conveyed her excitement and forward-looking approach to joining Leo Burnett Australia. “I am deeply excited by the opportunity to join the Leo Burnett team in Australia. Being part of such an established group with a legacy of effective and quality creative work is a great privilege. I’m looking forward to rolling up my sleeves and helping usher in a new phase of progressive partnership and business solutions with our wide client base. I’m joining a seasoned team with an ambitious vision and anticipate a wonderful year to come for Leo Burnett, Australia. I hope to bring some of the charm of the Dutch canals to the southern hemisphere, but certainly not the weather!”
With Clare Pickens at the helm, Leo Burnett Australia is set to embark on a transformative journey, characterized by a blend of innovation, creativity, and strategic partnerships. Her extensive global experience and leadership acumen are poised to propel the agency to new creative heights and achievements.
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