The world’s largest clothing retailer UNIQLO has unveiled its “UNIQLO Dragon Baby Bonus,” a programme that deftly combines old and new. Commencing on February 10, 2024, and ending in July 2024, this endeavour is a joyous ode to life and fresh starts, coinciding with the fortunate Year of the Dragon. UNIQLO’s commitment to improving lives through purposeful innovation is seen in this.
A Bundle of Joy and Comfort for the Newest Arrivals
In an exciting partnership with Raffles Hospital, UNIQLO is setting a new standard for welcoming the littlest members of our society. The “UNIQLO Dragon Baby Bonus” is a carefully curated package designed to meet the needs of newborns and their parents alike, making the transition into parenthood as smooth as possible.
The highlight of this package is a bodysuit from UNIQLO’s baby LifeWear range, made from 100% cotton to caress the baby’s sensitive skin gently. Additionally, the package includes an AIRism Bra Camisole for mothers, a piece celebrated for its comfort and convenience, featuring easy-to-style designs and built-in bra cups to support new mothers as they navigate the early days of motherhood.
To complete the offering, UNIQLO is gifting parents a $5 coupon for the UNIQLO APP, inviting them to discover and enjoy a wide range of LifeWear essentials for their babies.
Simplifying Parenthood with Thoughtful Innovation
The “Dragon Baby Bonus” by UNIQLO is more than just clothing; it’s a pathway to a simpler, more joyful daily routine. The initiative emphasizes features like easy-to-wash fabrics and color-coded snap closures, designed to make dressing and changing as effortless as possible. Moreover, the collection offers a delightful array of designs, from understated solids to playful prints, including special Dragon prints to celebrate the Lunar New Year.
A Partnership Built on Shared Commitment
“We’re pleased to launch this heartfelt initiative to enable even more mothers and newborns to experience the wonderful milestone of new life in the comforts of Baby’s First LifeWear and Mum’s Everyday LifeWear,” says Jamie Lee, Marketing Director of UNIQLO Singapore. “Parents can truly relish in these precious moments, knowing that their child is safe, happy and comfortable.”
Ms. Yasmine Poh, Deputy Director of Inpatient Services at Raffles Hospital, shares her excitement about the collaboration: “We are delighted to collaborate with UNIQLO to further enhance the experience of parents who are welcoming their newborns at Raffles Hospital. UNIQLO shares our dedication to enriching lives, and we look forward to sharing the joy that each UNIQLO Dragon Baby Bonus will bring to parents.”
As the campaign progresses, UNIQLO plans to extend the joy of the Dragon Baby Bonus to more families through giveaways with friends and partners, spreading the spirit of new beginnings even further.
Keep an eye out for more details on this touching initiative, and join UNIQLO and Raffles Hospital in celebrating the beautiful journey of parenthood, infused with style, comfort, and the auspicious charm of the Year of the Dragon.