The Ascott Limited (Ascott), Chelsea Football Club’s Official Global Hotels Partner, is bringing Chelsea’s flagship fan engagement programme, The Famous CFC, to Singapore for the very first time. This exciting event will feature Chelsea legend Gianfranco Zola and take place over the weekend of 30th November and 1st December 2024 at the vibrant lyf Funan Singapore, Ascott’s flagship co-living brand property.
Gianfranco Zola, one of Chelsea’s most beloved players from 1996 to 2003, will headline the event. Fans in Singapore can look forward to meeting Zola, who is renowned for his dazzling skills and achievements with the Blues, where he won numerous accolades, including two Football Association Challenge Cups and the UEFA Super Cup.
The First-of-Its-Kind Experience for Singaporean Fans
For the first time, The Famous CFC will be held in Southeast Asia, following successful editions in Mumbai, India, and Los Angeles, USA. Fans will have the opportunity to engage in a range of activities such as a football coaching clinic delivered by the Chelsea Foundation, a meet-and-greet with Gianfranco Zola, and a thrilling Chelsea vs Aston Villa watch party on December 1st at Funan.
According to Tan Bee Leng, Chief Commercial Officer of Ascott, “Since becoming Chelsea’s Official Global Hotels Partner in July, Ascott has been dedicated to bringing Chelsea fans closer to their beloved football heroes, such as through exclusive hospitality packages at the Ascott Privilege Signatures Stadium Lounge at Stamford Bridge and creative social media content. Recognising that many of Chelsea’s over 600 million fans are based in Southeast Asia, we are thrilled that The Famous CFC is visiting the region very soon.”
Ascott and Chelsea’s Growing Fan Connection
The collaboration with Chelsea FC aims to create a deeper connection with fans worldwide, allowing Ascott to introduce a blend of hospitality and football excitement. Ascott’s partnership brings added value to members of Ascott Star Rewards (ASR), offering exclusive experiences and rewards. Fans will also have a chance to win VIP meet-and-greet passes with Zola, signed Chelsea merchandise, and even tickets to a Chelsea match against Manchester United at Stamford Bridge in 2025.
“The Famous CFC programme seamlessly blends hospitality, entertainment, and sports, aligning perfectly with Ascott’s commitment to meeting the growing demand for experiential travel,” Tan Bee Leng added.
Chelsea FC’s Excitement for Singapore Edition
Casper Stylsvig, Chelsea’s Chief Revenue Officer, shared, “We are looking forward to bringing The Famous CFC to Singapore in November and the chance to engage with our passionate fan base of over 60 million people in Southeast Asia. It’s the first time we have visited the country since 2017, and we are grateful to Ascott – our presenting partner of this leg of the programme – in sharing our vision of connecting with our fans from across the globe in innovative and exciting ways.”
Gianfranco Zola himself expressed his enthusiasm, stating, “I’m so excited to be involved in The Famous CFC this year and to take part in the event for the first time. I know we have a huge fan base in Southeast Asia, so it will be really special to spend some time together while exploring a beautiful country.”
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Exclusive Packages for Ascott Star Rewards Members
Ascott has introduced two exclusive packages for ASR members – the ‘Football Fan Experience Package’ and the ‘Ultimate Weekend with Zola Experience Package’. These packages include access to the football coaching clinic, tickets to the Chelsea vs Aston Villa watch party, and a VIP meet-and-greet session with Zola. ASR members can redeem their points to stay at lyf Funan Singapore or any other participating Ascott property.
About lyf Funan Singapore
Located in the heart of Singapore’s Civic District, lyf Funan Singapore is Ascott’s experience-led co-living concept, providing an ideal space for forging connections. The venue offers vibrant amenities such as trendy shared spaces, work areas, a communal kitchen, a theatre, gym, and even a rock-climbing wall, making it the perfect location for The Famous CFC.
About Chelsea Football Club
Founded in 1905, Chelsea Football Club is one of the world’s top football clubs with multiple major trophies, including five Premier League titles, two UEFA Champions League victories, and numerous FA Cups. The club’s men’s and women’s teams have achieved great success, making Chelsea a global football powerhouse.
About The Ascott Limited
Established in 1984, Ascott has grown into a trusted hospitality company with over 950 properties worldwide. As a subsidiary of CapitaLand Investment Limited, Ascott offers a range of accommodation options, including serviced residences, co-living spaces, hotels, and more. Its loyalty programme, Ascott Star Rewards (ASR), offers members exclusive privileges across participating properties.
