At Marketing In Asia (M.I.A), we believe in bringing forward insightful dialogues from key industry players to our readers. In this exclusive, we had the privilege to engage with Kenn Leandre, the founder and director of Kakuchopurei Sdn Bhd. Leandre provided us with thoughtful responses to questions revolving around the future of esports, inclusivity, and technology in gaming.
Envisioning the Future of Esports
Kenn Leandre paints a picture of the future of esports as an inclusive, all-accessible scene that transcends location and socio-economic backgrounds. He also anticipates an industry regulated and managed professionally at all competitive levels. It’s a hopeful vision where no one is left on the sidelines, and quality reigns supreme.
Setting Apart in a Competitive Gaming Market
So how does Kakuchopurei stand out in this ever-evolving arena? Kenn attributes their unique position to their ability to empathize with the grassroots scene, unbiased reporting, and deep understanding of player engagement. Trailblazing innovation is their game plan, with their readiness to venture into unexplored territories serving as their edge.
Our readiness and willingness to try something never done before is also an advantage for us as we tend to be trailblazers in almost everything we do and accomplish.
Kenn
Revolutionizing the Gaming Industry: Upcoming Plans
Leandre shared some exciting projects on the horizon. Season 2 of Liga Esports Antara Parlimen is underway, involving more Members of Parliament from outside the Klang Valley. Main Game is also seeing growth in content, reach, and relevancy, hinting at deeper explorations into the gaming world in future seasons.
Inclusivity and Diversity in Esports
Kakuchopurei champions inclusivity and diversity. Their initiatives are not segregated by age or gender, ensuring a welcoming environment for all gamers. Their commitment extends to education, teaching audiences how esports skills translate to real-life situations, and consciously running events in underserved areas to bridge the gaming divide.
“A value earned in a rural area is equivalent in value earned in the middle of Kuala Lumpur. So why segregate?”
Emerging Technologies and Esports
Kenn believes that emerging technologies such as VR and AR will supplement and enrich the gaming experience, widening the definition of esports. He emphasized that the growth of segments in esports is ultimately driven by the community and the accessibility of technology.
“Keyword is, get more people to participate and engage and if all falls into place, then only we can see the competitive aspect to come out of it.”
Supporting the Well-being of Professional Gamers
While Leandre asserts that mental and physical well-being of esports athletes is more a policy issue, he also emphasizes Kakuchopurei’s advocacy for such crucial support.
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The Evolution of Mobile Esports
Mobile esports is already popular in many SEA countries. Kenn sees opportunities in grassroots and community level players and providing them a platform to compete and be seen, such as their initiative LEAP.
The Impact of Esports on Traditional Sports
Leandre firmly believes “esports is not here to replace traditional sports. it is here to complement and add on to the exciting competitive scene; just on a different platform.” He suggests that both industries can learn from each other – esports from the marketing prowess of traditional sports, and vice versa from esports’ adaptability to the modern, high-speed streaming world.
This intimate dialogue with Kenn Leandre provides us a tantalizing glimpse into the dynamic world of esports. The future promises innovation, inclusivity, and integration, a vision we at M.I.A eagerly anticipate. As we navigate this ever-changing landscape, insightful dialogues like these keep us grounded and informed. Here’s to the future of gaming!
