Central de Outdoor, Brazil’s top-tier outdoor media association, has teamed up with Adsmovil OOH to introduce ECOSS OOH, a groundbreaking platform poised to redefine the realm of out-of-home (OOH) advertising.
A Seamless Technological Blend
Pioneered by Adsmovil OOH’s customized technology— an extension of Adsmovil’s renowned audience-centric platform tailored for programmatic purchasing in Latin America— ECOSS OOH is further enhanced by Moving Walls, a global OOH software solutions provider. The latter has adeptly adapted and tailored their software solutions for the nuances of the Latin American market.
An All-Encompassing Solution for OOH Advertising
ECOSS OOH amalgamates an array of functionalities— planning, purchasing, rollout, and analytics— all under one roof. This single-stop solution offers a simplified and efficient OOH ad management experience to agencies, planners, advertisers, and display professionals. Notably, the platform grants direct entry to the vast inventory of more than 100 Central de Outdoor affiliated firms spanning Brazil.
Utilizing ECOSS OOH, agencies and brands can delve deep into performance metrics and audience insights for any given advertisement spot. This includes metrics like monthly impact, audience demographic and reach, in-depth information about the ad location, owner details, available formats and sizes, operational timings, and even the latest snapshots of the locale.
Bridging Urban and Rural Gaps
Empowering all businesses, irrespective of their geographical location, ECOSS OOH provides a consistent information foundation. From bustling capitals to serene countrysides, everyone can wield this formidable OOH media tool. “The members of Central de Outdoor present throughout the country now can integrate the stages of planning, programmatic selling, buying and execution, through a single platform,” highlights Fabi Soriano, executive director of Central de Outdoor.
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Drawing a parallel with the digital world, Marco Muñoz, Adsmovil’s regional business director, remarks, “With ECOSS OOH, it’s now possible to implement the same quantification and qualification for digital media. Adsmovil OOH’s audience intelligence and OOH software complements Central de Outdoor’s rich inventory and will enable easier access for advertisers.”
A Transformative Leap Forward
Reinforcing the significance of this collaboration, Srikanth Ramachandran, Founder and Group CEO, stated, “The partnership between Central de Outdoor and Adsmovil OOH is significant because it enables digital transformation across all its OOH media owners. This is the most difficult step before automation and measurement can be applied to drive greater efficiency for advertisers investing in the medium.”
