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Marketing In Asia > Blog > Marketing > Branding > Celebrate Chinese New Year in Style with Somersby’s Exclusive Mandarin Orange 0.0 Edition
BrandingBusinessEventPress Release

Celebrate Chinese New Year in Style with Somersby’s Exclusive Mandarin Orange 0.0 Edition

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Last updated: 2024/02/09 at 5:22 PM
Divya Dubey
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Somersby 0.0 Mandarin Orange LE KV_Horizontal_OL
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As the vibrant hues of red and the energetic beats of lion dances enliven the atmosphere, heralding the Chinese New Year (CNY), Somersby is set to amplify the festivity with its latest creation – the Somersby Mandarin Orange 0.0. This special edition flavour is poised to be the centerpiece of CNY celebrations, embodying the spirit of joy and prosperity associated with the auspicious Year of the Dragon.

The Somersby Mandarin Orange 0.0, a beacon of festive optimism, is more than just a drink; it’s an invitation to immerse in the joyous moments of CNY. Crafted to perfection, it encapsulates the essence of mandarin oranges, which are emblematic of gold and prosperity in Cantonese culture. This zesty new flavour promises to bring an extra dash of ‘KAM’ (gold) to your celebrations, blending tradition with refreshing innovation.

This non-alcoholic, sparkling delight is infused with the sweet and tangy notes of citrus, capturing the essence of CNY in every sip. Whether enjoyed chilled on its own or as a sparkling complement to CNY delicacies, the Somersby Mandarin Orange 0.0 is your ticket to a refreshing festive experience, offering a burst of ‘huat’ (prosperity), fun, and happiness.

Also Read: Exploring McNROE’s Innovative Grooming Strategies: An Interview with Ankit Daga

Stefano Clini, Managing Director of Carlsberg Malaysia, shared his enthusiasm for the launch, stating, “This CNY, Somersby Mandarin Orange 0.0 brings buzzing excitement to alcohol-free drinkers with its pleasant sparkling sweetness, making it a perfect KAM-panion to Wel-KAM the festivities, whilst offering a cool and refreshing touch to combat the hot weather. This is our way of wishing our consumers more ‘ong’ [prosperity in English] and an abundance of happiness in ‘wel-KAM-ing’ the lunar new year.”

In a bid to elevate the festive joy, Somersby 0.0 has partnered with JYNNS to introduce the exclusive JYNNS X Somersby Wel-Kam Prosperity Bucket, priced at RM128. This exquisite set includes a selection of JYNNS Crown Supreme Bird’s Nest with Korean Red Ginseng & White Fungus, alongside the celebratory flavours of Somersby Apple 0.0 and Mandarin Orange 0.0. Additionally, purchasers will be treated to a complimentary JYNNS Crown Supreme Bird’s Nest Beverage Set, making it an irresistible offer for the festive season.

Don’t miss out on the chance to indulge in the unique taste of Somersby Mandarin Orange 0.0, exclusively available during this CNY season. Grab yours from the official Shopee store or select supermarkets before they’re all gone! For more details on Somersby Mandarin Orange 0.0 and its CNY specials, follow SomersbyMY on Facebook at www.facebook.com/SomersbyMy and Instagram at www.instagram.com/somersbymy.

About Carlsberg Malaysia

Carlsberg Brewery Malaysia Berhad was incorporated in December 1969. We are a dynamic brewer with operations in Malaysia and Singapore, with stakes in a brewery in Sri Lanka. We also have a regional presence via exports to Hong Kong, Taiwan, Laos, Cambodia, and Thailand.

Our international portfolio of brands features Probably The Best Beer in The World – Carlsberg Danish Pilsner, Carlsberg Smooth Draught and Carlsberg Special Brew, as well as Carlsberg Alcohol-Free Pilsner. This Carlsberg trio is complemented by international premium brews including France’s premium wheat beer 1664 Blanc, 1664 Rosé, Japan’s Sapporo Premium Beer, European cider Somersby, British-inspired Connor’s Stout Porter draught, and US award-winning craft beer Brooklyn Brewery as well as Tuborg Strong. Our local brands include SKOL, Royal Stout and Nutrimalt.

Our approximately 600-strong workforce sell our products in a responsible manner within our sustainability-driven business. Our products are for non-Muslim consumers aged 21 and above. Please #CELEBRATERESPONSIBLY – if you drink, don’t drive!

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    DivyaDubey February 9, 2024 February 9, 2024
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    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
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