Adidas Fuels India’s Cricket Aspirations with ‘3 Ka Dream’ Ahead of 2023 World Cup
Key Highlights: In a move that has electrified the cricketing world, Adidas…
KRAFTON INDIA’S ‘BGMI Ki Boli’ Campaign: A Celebration of Linguistic Diversity in Gaming
KRAFTON INDIA'S 'BGMI Ki Boli' Campaign: Bridging Diverse Linguistic Gaps in Gaming…
ICC World Cup 2023 Anthem: A Marketing Triumph or Missed Note?
In the realm of sports, anthems play a pivotal role in setting…
Balancing Tradition and Innovation: A Deep Dive Into Asahi Super Dry’s Brand Evolution
At Marketing In Asia (M.I.A), we had the privilege of delving deep…
Canon’s PowerShot V10 Campaign: Empowering Everyday Storytellers in Asia Pacific
In a strategic collaboration, Canon Hong Kong and creative powerhouse Hungry Digital…
Starbucks Taps into the K-Pop Scene: A Summer Collaboration with BLACKPINK
This summer, Starbucks is set to light up the season with a…
HSBC’s Ground-breaking Campaign: Redefining International Banking Experience
In an exclusive interview with Marketing In Asia (M.I.A), Stephanie Ng, Global…
Unleashing Creativity: How Top Brands Celebrated International Yoga Day on Social Media
Celebrating International Yoga Day: A Wellness Ritual Every year, on the 21st…
Google Analytics 4 Enhances Conversion Attribution Capabilities
In a recent update, Google added an "Attribution Settings" feature, giving administrators…
Google Unveils New Web Performance Metric: Interaction to Next Paint (INP)
In a move set to redefine web performance analytics, Google has announced…
Google Ads to Phase Out Several Attribution Models by Mid-July
In an update to a previous announcement, Google has revealed that various…
Embracing Paternal Bonds: Barbie’s Heartwarming Tribute to Unconventional Fatherhood
In commemoration of this year's Father's Day, global toy industry giant Mattel’s…
The Art of Appreciation: Spotlight on Father’s Day 2023 Brand Campaigns
Every year, the third Sunday of June holds a special significance –…
