Bud Agency’s Game-Changing Announcement
Bud, a renowned PR agency celebrated for championing disruptor brands, has propelled its growth narrative even further. In a bold move that underscores its commitment to redefine the PR landscape, the agency heralds the induction of two influential figures into its echelons: Patricia Malay as Client Services Director and Urvashi Raizada as Content Director.
Introducing Patricia Malay: The Prodigy from the Philippines
For two decades, Patricia Malay has been at the forefront of leading global agencies straight from the heart of the Philippines. Her journey to Bud places her directly under the astute guidance of Oliver Budgen, Bud’s Founder, and CEO. Patricia doesn’t just bring experience; she carries with her a legacy of exemplary client relations spanning tech, lifestyle, and entertainment sectors.
Her prowess was internationally acknowledged when PR Awards Asia spotlighted her as a contender for the PR Agency Head of the Year. Additionally, Patricia’s extensive experience extends to designing top-tier DE&I programmes across the Asia Pacific and helming crisis preparedness workshops for the corporate elite.
Urvashi Raizada: Strategist, Storyteller, Visionary
Transitioning from an editor to an in-house strategist, Urvashi Raizada is nothing short of a communications marvel with a decade-long portfolio. Before marking her territory at Bud, she sculpted content strategies for tech giants like Samsung, PayPal, and Binance, showcasing her adeptness in the realms of social media strategy, thought leadership, and data-driven content.
The Vision Behind the Move
Oliver Budgen, the visionary CEO and Founder of Bud, encapsulates the agency’s ethos stating, “We’ve always been pretty obsessive about finding the most meaningful and impactful ways to tell our clients’ stories and connect them with their audiences.” He added, “We’re fortunate to be working with some of the most ambitious disruptive brands in the world, which inspires us to innovate how we craft our clients’ stories.”
He asserts that the inclusion of Patricia and Urvashi will catalyze novel avenues for clients, allowing them to carve a distinctive brand identity that magnetizes fans, customers, talent, and investors alike.
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Bud’s Remarkable Trajectory
Since its inception in 2020, Bud’s growth has been nothing short of meteoric. Tripling in size and spreading its wings across Southeast Asia, the agency stands as a testament to the power of integrated communications. From strategy, media relations, content, creative, influencer marketing to events and crisis communications, Bud promises an all-encompassing communications solution for its clients.
With these new appointments, Bud is set to redefine how disruptor brands narrate their stories to the world.