Tomorrow’s News 2018 Survey Finds Challenges For Platforms And Advertisers, But Good News For Publishers
Executives think platforms should do more to combat fake news, are increasingly sceptical of social media and blame brands for adverts placed alongside inappropriate content – but they increasingly see…
The Renaissance Of Marketing In The WeChat Age
Today, the word WeChat means many things to different people. To users, it means irreplaceable convenience and infinite entertainment. To marketers accustomed to the traditional way of writing ads, the…
GDPR and the Changing Landscape of Ad Tech: How the New Regulations Will Impact Programmatic Advertising
If the question ‘why does GDPR exist’ is bothering you to no end, the most relevant answer to the question would be public concern over privacy. But to know what…
Content Strategist: What On Earth Is That?
When I tell people that I am now a Content Strategist, I’m often greeted with a blank look and a polite nod… In March, I finally became a Content Strategist,…
Why Personal Branding Is A Non-Negotiable, Must-Have Asset You Need To Own
Now, here are the reasons why your personal brand is non-negotiable. I have compiled a few of them based on my own personal journey to where I am today. A…
Marketing In Asia: Helping People To Connect The Dots
There are many great articles being written here at Marketing In Asia, and especially viewpoints that are written with novelties, perspectives, and groundbreaking ideas that could spark self-awareness or interests…
20 Rendang-liciously Popular Ramadan-Raya Advertisements on YouTube Malaysia
As we come to the close of the holy month of Ramadan Al-Mubarak and welcome Hari Raya, here is a list of popular Ramadan-Raya advertisements on YouTube Malaysia to-date, in…
Why Being A Freelance Translator When You’re Still A Student Is A Damn Good Idea!
In my case, it all began when I got kicked out from the hostel by end of the first year in university! According to the ‘system’, students are awarded scores…
IDOOH and Micab Ink MOU To Deploy 5,000 Digital Media Screens To Transform In-Taxi Passenger Experience
IDOOH International and Micab Philippines have signed a Memorandum of Understanding (MOU) today to deploy 5,000 of IDOOH’s In-Ride Out-of-Home (OOH) digital media screens in Micab partner taxi fleets by…
Dear Workaholic Entrepreneurs, Burning Out Is A Serious Matter. This Rule Might Help To Keep It Away
Burnout is real. Too real, it’s discouraging but you press on. I have been one of those who started your own business, took responsibility on her shoulder on high, and…
Brand Yourself Reasonably, The Way You Dress Will Have A Direct Impact On Your Persona
Human beings are visual creatures, therefore whatever they see is mostly how they are going to perceive you. Have you ever noticed that certain clothing give you a different air…
From Nomad To Digital Marketer: A Life-Changing Journey From Mongolia To Singapore
In Singapore, one of the first things that happen when someone meets me is that they say I have a very unusual name. The second thing that happens is that…
From GE14 to Royal Wedding, Top 3 Lessons Every PR Practitioner Should Learn
Be prepared with Plan B, predict the worse case scenario and keep Plan B, Plan C or even Plan D in your pocket for crisis control. It’s been a crazy…
Insights: Ramadan Online Shopping Trends
What is Ramadan? Ramadan is the most sacred month of the year for Muslims. During Ramadan, Muslims practise fasting from dawn to sunset. Eid al-Fitr marks the end of Ramadan…
There’s Only One Successful Social Media Measurement, We Need To Admit That
Among many great things social media platforms can do, one really stands out. Social channels are an effective content distributor, hands down. Almost all brands are relying on social media…
