Get To Know Ho Lee Yen, AIA Singapore’s Chief Customer & Marketing Officer
Lee Yen, AIA is the largest public listed pan-Asian life insurance group. For the sake of some of our readers who are not too familiar with the history of AIA,…
Socialbakers: Brands That Received The Most Laugh Reaction On Facebook 2018
In this day and age where people all around the world are interacting across cultures and languages, there’s always one expression that can transcend all linguistic boundaries – the laugh! …
The 3 Stages Of Growth And How PR Helps
A common mistake that many new businesses make is failing to differentiate between marketing and public relations and therefore only putting resources into the former than the latter. Given their…
Top YouTube Ads People Watched in APAC, April 2019
April’s most-watched ads used lighting in playful, eye-catching ways to create lasting impressions on viewers. For instance, Hyundai Australia and Sega Japan set neon tones against dark canvases to highlight…
Google Doodle Celebrates Malaysian Legend Sudirman Arshad
Just in case you didn’t notice, last Saturday Google celebrates Sudirman Haji Arshad with a special Doodle in honor of his illustrious contribution to Malaysia’s entertainment scene. Born in Temerloh,…
Marketing Expertise Of Universities Scholars Towards Community Engagement
Author, Balakrishnan Parasuraman and Ananda Devan Sivalingam When we hear about the word marketing, few concepts will trigger our mind. We generally will relate to ‘Marketing Mix Principle’ which consist…
Marketing Of Talent And Expertise From The Academic Production Line
Author, Jasni Sabri The University is a producer of highly educated and talented human beings to fulfil the current and future knowledgeable workforce for the country and the solution providers…
Socially Responsible Marketing: Sustaining Handicrafts Through Socially Responsible Gift Giving
Author, Wee Yu Ghee How much do corporations spend annually on gifts giving? Most common giveaways at company events including seminars, workshops, conferences and exhibitions are none other than the…
This Is How Marketing Research Findings Promote Translational Impact
Marketing research findings can promote translational impact and commercialisation of innovations such as products, services and technical know-how so that the benefits of the University-academia-community-country interactions go beyond discussion by…
Evangelism Marketing: The Art Of Being Human
This article explains the art to achieve humanness using evangelist marketing.
Is It Still Necessary To Invest A Lot Of Time And Effort Into Creating A Logo?
You’ll often hear creative teams talk about how beautiful or full of ‘meaning’ their concept logo or brand identity is. That it’s a visual representation of the business and communicates…
Get To Know Narangua Erdenebat, Head Of Marketing Huawei Consumer Business Group, Mongolia
Narka or Narangua Erdenebat has been working in the Mongolian marketing sector for 10 years across many industries, including the television sector, retail sector and mining sector. Narka joined Huawei…
How To Learn Digital Marketing For Free
Learning digital marketing is tough, but not impossible. If you’re in the early stage of your digital marketing career, welcome to the club. Why did I say it’s tough? Well,…
MediaMath: Highlights From The 2019 APAC Leadership Forum
Following the success of our summits in NA and EMEA earlier this year, we launched our first MediaMath Leadership Forum in APAC this past March 27-29th. We gathered at the…
Entrepreneurship In A Marketing Context
Entrepreneurship has always been the cornerstone buzzword of a successful capitalist economy. How many people can make a change in the conventionality and think out of the box? Not much.…
