Machine Learning And Personalisation: A Quick Guide For Marketers
Every day, consumers are exposed to tons of digital contents on different platforms and screens and this has increased their expectation to receive more personalised and related contents because we…
Sun Life Malaysia Weaves Education and Entertainment Together for a Truly Unforgettable Hari Raya Story.
After a month of fasting during Ramadan, the Hari Raya celebrations represent a time for joy, reflection, and forgiveness with families coming together to share in the festivities of the…
Google Spreads Online Safety Awareness To Future Guardians Of The Interwebz
While undoubtedly one of the most amazing achievements in human history, the internet can sometimes be a double-edged sword. To get students and young people to improve their digital literacy…
Julie
Julie’s, one of Malaysia’s iconic household confectionary brands, has just launched a short film in China to get the people talking about their latest offering, Le-mond range of cream biscuits.…
4 Keys To Successful Social Media Marketing
Gone are the days when things were easier, so as social media marketing for businesses. Nowadays everyone is chasing to know good hacks and shortcuts; basically, the secret of a…
So, You Want To Be A PR Manager?
Did I hear that right, you really want to be a PR Manager, don’t you? I am certain that people are interested in PR related career due to the connotation…
Get To Know Jade Lynch, FCM Travel Solutions Strategic Head Of Marketing For Asia
Jade, can you do a little introduction to FCM Travel Solutions. FCM Travel Solutions (a subsidiary of Flight Centre Travel Group) is one of the world’s leading global corporate travel…
How To Kick-Start Your Career In Digital Marketing
Bill Gates once said, if your business is not on the internet, then your business will be out of business. With this comment of the Microsoft legend, the demand for…
Your Hard Selling Days Are Over!
Raise your hands if you’ve done this as a marketer; where you create content that solely aims to ‘coerce’ people to buy either by countless spamming of emails or during…
Get To Know Haikel Fahim, Telum Media Regional Head For Southeast Asia
Haikel, welcome to Marketing In Asia. Tell us a little about Telum Media.At its core, Telum Media is an online contacts database of journalists and media from all over Asia.…
A Selection Of Ramadan-Raya Ads On YouTube Malaysia
As the holy month of Ramadan comes to an end to welcome the Raya festivities, here is a selection of Ramadan-Raya advertisements that Malaysians have been watching on YouTube Malaysia.…
The Basics Of Developing An Effective Marketing Plan
A step-by-step simple guide for fellow marketers. A step-by-step simple guide for fellow marketers. The world of marketing is a constantly evolving one. It was just years ago social media…
Technology And The Art Of Storytelling
Author, Louisa Devadason. Robotics. Cybernetics. Artificial intelligence. These are the common things that pop out from our mind when it comes to automation. You, me and almost everyone else, who…
Unlocking Capital For Global Growth, Business Scalability And Brand Exposure
For most of you entrepreneurs, if you have access to capital, you can change the course of your business and brand; where it will take you. Any amount, be it…
Why ASEAN Companies Need To Be Better Storytellers
Author, Gopi Ganesalingam When national agency Malaysia Digital Economy Corporation (MDEC, previously known as Multimedia Development Corporation) was formed in 1996, the aim was to support the development of Malaysian-based…
